Free Essays on Euripedes

Title of work-Medea Nation/Culture-Greek Abstract Period-Classical Sort of writing (class)- Drama/Tragedy Creator Euripedes Authorial data Euripedes lived from ca. 485 to ca. 406 B.C. making him more youthful express gratitude toward Aeschylus and Sophocles, and making him the remainder of the incredible authors of catastrophe in the brilliant period of Athens. His accentuation on human feelings and the brain research of people has demonstrated more generally well known than philosophical convictions appeared in his more seasoned contemporary works. Medea, first delivered in 431 B.C., highlights solid emotional circumstances and is centered around the champion Medea. Medea’s mentality of ladylike pride and is a logical inconsistency of convention. Author’s one of a kind style-Euripedes was a progressive during his time, depicting ladies in a light at no other time found in writing. He wanted to exalt ladies and show men as the scoundrels. Euripedes likewise utilized the factor of the women’s job to show the shortcoming in people and their accept frameworks. He would utilize the ordinary citizens as characters rather then legends, as appeared in many stories. Euripedes favored circumstances that indicated characters conflicted between clashing wants. For example in Medea, the plot to slaughter Medea’s two youngsters draws in blended emotions. Her extraordinary love for her children makes her inquiry, which is more prominent, retribution or love. The fierce fixations win however, bringing the demise of her children and her getting retribution upon her significant other. Setting-Medea was situated in fifth century B.C. Greece during an age when ladies were viewed as substandard compared to men. However Medea is depicted as the courageous woman and the as being increasingly smart then the two male characters, Creon and Jason. The account of Medea happens in Corinth, in front on Medea’s house. Despite the fact that numerous occasions do happen in different districts of the city, we just acquire information on them through gossip. Euripedes utilized this device in theaters for the crowd to envision the ... Free Essays on Euripedes Free Essays on Euripedes Title of work-Medea Nation/Culture-Greek Abstract Period-Classical Kind of writing (type)- Drama/Tragedy Creator Euripedes Authorial data Euripedes lived from ca. 485 to ca. 406 B.C. making him more youthful express gratitude toward Aeschylus and Sophocles, and making him the remainder of the extraordinary scholars of catastrophe in the brilliant time of Athens. His accentuation on human feelings and the brain research of people has demonstrated more broadly well known than philosophical convictions appeared in his more seasoned contemporary works. Medea, first created in 431 B.C., highlights solid sensational circumstances and is centered around the champion Medea. Medea’s demeanor of female pride and is a logical inconsistency of convention. Author’s one of a kind style-Euripedes was a progressive during his time, depicting ladies in a light at no other time found in writing. He liked to elevate ladies and show men as the scalawags. Euripedes additionally utilized the factor of the women’s job to show the shortcoming in people and their accept frameworks. He would utilize the everyday citizens as characters rather then legends, as appeared in many stories. Euripedes favored circumstances that indicated characters conflicted between clashing wants. For example in Medea, the plot to murder Medea’s two kids draws in blended emotions. Her incredible love for her children makes her inquiry, which is more noteworthy, vengeance or love. The brutal fixations win however, bringing the passing of her children and her securing vengeance upon her significant other. Setting-Medea was situated in fifth century B.C. Greece during an age when ladies were viewed as second rate compared to men. However Medea is depicted as the courageous woman and the as being progressively astute then the two male characters, Creon and Jason. The tale of Medea happens in Corinth, in front on Medea’s house. In spite of the fact that numerous occasions do occur in different districts of the city, we just acquire information on them through prattle. Euripedes utilized this instrument in theaters for the crowd to envision the ...

Bruce Dawe Essays (997 words) - Bruce Dawe, Dawe, Homecoming

Bruce Dawe Homo Suburbiensis, Drifter's and Life-Cycle, Bruce Dawe, a well eminent Australian artist was conceived in 1930 in Geelong. Who was once depicted as ?a standard guy with a distinction?. Bruce Dawe expounds on common Australian individuals in suburbia standing up to their regular issues. He watches and records the distress and hardships of normal individuals attempting to make due, harking back to the 1940's. Mr Dawe underlines his perspectives by making three out of his extraordinary straightforward sonnets Home Suburbiensis, Drifters and my preferred Life-Cycle. Sonnet ?Homo suburbiensis?- Latin expression for people that live in suburbia. The sonnet shows a traditional rural family set on a quarter-section of land obstruct with a bloom nursery and yard in front and a vegetable nursery (grass) at the back. Dawe keeps up that there is one consistent incentive in an unsteady existence where legislative issues assume a significant job. The man is a rural householder remaining solitary in his terrace on a calm night among his vegetables. Dawe's catches entertaining terms like it's not a lot but rather's everything we have. The symbolism recommends that Dawe is both praising the suburbs, while here and there puts down the rural householders dreams: The rich smell of ?fertilizer? furthermore, ?refuse?. The space taken immensely by packs dry land with drying plants speak to the congestion of the suburbs. His considerations are lost getting away from the weights that accompanies life. The traffic unescapable to his psyche. Dawe shows a thoughtful look towards this individual ?lost in a green disarray?, as even in the retreat of his patio he despite everything can't get away from the way of life of rural areas. This is a genuine case of a conventional life, as this specific individual needs to get away from the weights, which feature ?TIME, PAIN, LOVE, HATE, AGE, EMOTION, and LAUGHTER?. All which are available and Dawe makes that mindful of a normal life. Being accomplished in his back yard. Dawe suggests that conventional ways of life are eat, work, rest yet the strains individuals need to confront regular. He goes into profundities of individuals' lives and makes their issues clear to the perusers. Dawe faces individuals' issues that isn't purchased up regular and are overlooked Another sonnet wherein Bruce Dawe handles the issue of customary individuals was ?Drifter's? this sonnet speaks to family who move here and there, as the dad needs to move by the interest of his activity. The little youngsters are growing up to get familiar with no other lifestyle, as they are for the most part sitting tight for the day they will move once more. The youngsters get amped up for moving all around ?and the children will shout genuinely?. The oldest, she is seeing what she is passing up and is turning out to be mindful that there wandering lives may never show signs of change ?the most established young lady is near tears since she was glad here?. She understands she can not lead an ordinary adolescent life as she isn't positioned long enough, to become companions with individuals her own age. She is getting disappointed with her life. From the above Dawe shows empathy for the spouse, as she needs to experience this more than once ? she won't inquire as to why they're leaving this time?. What's more, the little youngsters will grow up to acknowledge they will also experience something very similar. Dawe additionally shows a genuine side in the sonnet, as the mother simply needs to settle down and have a serene future. Dawe has a thoughtful viewpoint towards the mother, by sketching out her deepest desires, additionally requesting that her better half Tom make a desire in the last line of the sonnet ?Make a desire, Tom, make a desire.' The ten-section sonnet ?life-cycle? was most likely the most popular sonnet that Dawe composed it predicts the football fans in Victoria it portrays the sonnet as ?something like a strict accept and salvation? This sonnet depends on Australian innovation of Aussie Rules Football. It affirm football is depicted as a religion and nourishment for some individuals in Victoria ?hot pies and potato-crisps they will eat?. It likewise shows football supports the youthful and renews the old. Its convention is life continuing with no other thing preferred to do over help football. The artist utilizes the language of football

What Georgetown University Wants in the Essay

What Georgetown University Wants in the EssayWe've all been there: you write an essay on a topic you're familiar with, and the professor asks you to write a personal statement about what Georgetown University wants in the essay. You remember that this is a section where you need to provide the details of your life that will help the reader understand the perspective of the author.So you turn in a brief summary sentence (or a three-line summary), and then turn in the bulk of your essay in a personal statement about what Georgetown University wants in the essay. The details you provide don't get written down; they're saved for later, when you can take the time to rework them to be more interesting.Each academic year ends up being a bit different, but most schools use the same format. The student is given a deadline for completing the required sample essays, and if he or she misses it, the grade is either lower or extra credit or the student is assigned a set of essays to rewrite. This makes the grades range from satisfactory to lousy to generally poor, and sometimes much worse.If you've never written an essay before, you'll likely have no idea how to do that part of the personal statement, so you'll turn to a professional writing service to help out. For less than the cost of a dozen meals out, they'll do it all for you, writing up your personal statement and essay medical samples.This is especially important for students who aren't used to writing essays, since they don't always have the detail they need in their personal statement. By using a professional writer to work with you, you can get the details and write up your essay samples without any troubles.In a recent survey of students who are just starting college career, less than half of them could write a five-page essay in their first attempt. That's a pretty substantial statistic, especially since many of these students are going to college just for the first time, and haven't had a chance to make it thro ugh the process with some experience.There are few other choices for getting the details you need in your essay samples. A writing service can easily do the editing for you, so that you can get the information you need and turn in the essay samples with no problems.Why spend a lot of time rewriting a personal statement that the professor didn't ask for? Take advantage of the many writing services online that are specialized in creating essay samples for students.

Essay on The Relationship between Dido and Aeneas - 774 Words

The Relationship between Dido and Aeneas Throughout the beginning of the Aeneid Dido, the queen of Carthage, and Aeneas, son of Venus and leader of the Trojans have an intimate relationship that ends in death. The relationship begins in Book I when Venus, the goddess of love, has her other son Cupid fill Dido with passion for Aeneas, to ensure Aeneass safety in this new land. Meanwhile Venus/Plotted new stratagems, that Cupid, changed/ In form and feature, should appear instead/ Of young Ascanius, and by his gifts/ Inspire the queen to passion, with his fire/ Burning her very bones. (693) Venus did this to protect Aeneas and his son, in fear that Dido would have otherwise been cruel to them. As Aeneas tells his story he portrays†¦show more content†¦They both do this for their own personal well being, but it does bring the couple together even more then originally intended. Didos passion has gone out of control, which causes physical and emotional disorder. What woman/ In love is helped by offerings or altars?/ Soft fire consumes the marrow-bones, the silent/ Wound grows, deep in the heart. (67) This is an excellent example of Didos inability to control her passion, whereas she resembles the fire, and the wounds make the fire grow deeper. The reference to her marrowbones is probably in place to reinforce the lust that cupid had burned within her bones earlier. Her burning passion for Aeneas makes her grow physically sick. Dido has realized that her relationship with Aeneas is over, and that her compelling passion for him will bring her to an end, and she is still unable to change the course of events. When Dido learns about Aeneass departure she is overcome by rage, and despair, which brings her to the decision that she will kill herself. Then Dido prays for death at last; (488). She has hoped that Aeneas would fall and die, untimely, let him like unburied on the sand. (662). At this time she lies down on the funeral pyre and stabs herself with Aeneass sword. Although Aeneas was a star - struck lover, he is driven by fate to his only true love, Italy, and it appears that he has replaced his love for Dido with the love for his future home. Shove off, be gone! AShow MoreRelatedThe Relationship Of Dido And Aeneas1652 Words   |  7 PagesSam Whiteman Dido and Aeneas Marriage The relationship of Dido and Aeneas is a complicated story. Beginning at the end of book one and continuing until after she is dead and in the underworld in book six. The two lovers disagree on the terms of their relationship, Dido believes they are wed while Aeneas does not believe they are in a formal relationship. The two Goddesses who put Aeneas and Dido together were Venus, of erotic love and fertility, and Juno, of marriage. Originally Dido’s love wasRead MoreAeneas And Dido : The Outcome Of One Of The Most Tragic Love Stories Essay1578 Words   |  7 PagesAeneas and Dido are the outcome of one of the most tragic love stories, first described in Virgil s Aeneid. Before Aeneas founded Rome, in the days of being a Roman Soldier, he left a fallen troy, and a number of followers on 7 ships. He however was shipwrecked on the shores of Carthage, the great African City ruled by Queen Dido. Dido and Aeneas fell deeply in love, but the gods called Aeneas away to fulfill his destiny in Italy, and Dido was left heartbroken and alone. In her despair, she builtRead MoreDido Aeneas Relationship778 Words   |  4 PagesDIDO AND AENEAS RELATIONSHIP Throughout the beginning of the Aeneid Dido, the queen of Carthage, and Aeneas, son of Venus and leader of the Trojans have an intimate relationship that ends in death. The relationship begins in Book I when Venus, the goddess of love, has her other son Cupid fill Dido with passion for Aeneas, to ensure Aeneass safety in this new land. Meanwhile Venus/Plotted new stratagems, that Cupid, changed/ In form and feature, should appear instead/ Of young Ascanius, andRead MoreFire, Furor and Internal War Essay1193 Words   |  5 Pagesassociated with violence and insanity. Dido’s love for Aeneas exemplifies the internal turmoil that afflicts individuals when they are deprived of the love that they crave so ardently. Virgil accomplishes this through the incorporation of the symbol of fire and through the platonic metaphor of the war between reason and appetite in his work. Virgil uses the dual nature of fire to depict the change in the disposition of Dido’s relationship with Aeneas. Fire is a common literary symbol for the eroticRead MoreLiterary Theorist Thomas Pavel Takes A New Approach In1021 Words   |  5 Pagespresented through Aeneas’s relationship with his father versus his relationship with Dido. When interpreting the myth solely through the binary opposition, the myth ultimately deems blood relations more significant than voluntary association, but it fails to recognize the details that lead to profound implications within Aeneas’s voluntary association to Dido. Books III and IV of the Aeneid mostly depict Aeneas’s time in Carthage and his romantic relationship wih Dido which also presents the binaryRead MoreDutiful Men and Their Emotional Women in the Odyssey and Aeneid1567 Words   |  7 PagesEmotional Women† In reading the Aeneid I took a particular interest in the relationship that develops between Aeneas and Dido and how this relationship highlights the desires and roles that each gender may have had in this time period. For example it seems the male desire is to seek his kingdom while the female role seems to secure a partner. Dido and Aeneas in Book Four resemble the relationship that we see between Odysseus and Calypso in Book Five of the Odyssey. The departure of the two menRead MoreFire Imagery In Aeneas And Creusa991 Words   |  4 PagesAeneid), and one character (Aeneas). According to Aeneas, there are two fundamental kinds of love, passionate love and pious love. With the use of fire imagery, Virgil makes references to these two forms of love. However, he makes it clear that they are very different and are not to be confused with one another. A conflict occurs between these two different forms of love which causes each to highlight the other. With the passionate romance of Aeneas and Dido, as well as Aeneas and Creusa, Virgil usesRead MoreThe Aeneid By Virgil Vs. Aeneas Essay1506 Words   |  7 Pagesthe main character Aeneas is born of Venus; he is the pious, loyal hero of Rome from Troy. The idea of a hero in Virgil’s epic poem was built upon a dual pillar structure of piety and loyalty. The ideal version of piety is exemplified in Aeneas, who often sacrifices his own loyalties to appease the gods. The other pillar that the book stands upon is loyalty to friends, family, the gods, and the future. These two pillars often clash and Aeneas must choose one over the other, Aeneas always chooses loyaltyRead MoreThe Role of Fire in Romantic and Family Love on Reading the Aeneid1224 Words   |  5 PagesAeneid: the romantic, lustful love (as felt by Dido for Aeneas) and the grounded, honest, family love (as felt between Aeneas and Anchises). There is a dynamic relationship between the two sides of love which causes eac h to emphasize the other Ââ€" an emphasis that is facilitated by Virgils common use of fire and flame imagery to describe both types of love. Upon analyzing the lustful episode between Dido and Aeneas and the image of Aeneas fleeing troy bearing his father, Anchises, onRead MoreRoma before Pax Romana1490 Words   |  6 PagesRomans not only of ancient time, but also of contemporary time to Vergil. Through contrast of Aeneas and Dido in patriotism and piety, Vergil takes side of Dido and criticizes Aeneas, who is epitomize values during Roman empire, implying that Vergil himself holds doubts on values set by Augustus. To start, Vergil uses Aeneas, a patriotic hero, to cast doubt on patriotism: is patriotism all that important? Aeneas is without a doubt a patriotic figure: he tries to protect falling Troy, deeply mourns for

Need to Pay Someone to Write a Research Paper Welcome to ThePensters!

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You live on a road that is a main bus route to the local...

TASK 1 You live on a road that is a main bus route to the local secondary school. During the cold weather, your road did not get gritted. Write a letter to the council persuading them that your road needs to be made a priority road for gritting. The council’s address is: Suffolk County Council Headquarters Prospects House Main Street Ipswich IS4 0TV Dear Sir I am writing this letter of complaint to express my dissatisfaction with the standard of gritting which was not carried out during the period when snow and ice was on our roads. Although I live on a main bus route which would take my children to school this road was never gritted therefore my children were unable to attend their secondary school as the busses†¦show more content†¦Children who travelled by bus couldn’t get here as busses had been cancelled, children who walked to school didn’t arrive as their paths were slippery and a danger to their safety. Therefore a decision had to be made and it was after due consideration of all safety aspects that â€Å"The school was closed† until the weather was a little better. Should the weather be bad next year the same situation will apply. â€Å"The school will be closed† and all parents and cares will be notified the day before or as early as possible. TASK 3 You are a student at the school that was closed during the bad weather. Write a contribution to the forum discussion giving your opinion on the closure and why. I attend the secondary school which was closed over the period of heavy snow falls last month. Personally I feel as soon as it snows everyone says â€Å"oh my god can’t go to school it’s snowing† or â€Å"oh my god can’t go to work the roads are too bad† in other words its and excuse to have a day or two off and have fun tobogganing, building snowmen or just having fun in the snow as it doesn’t snow very often so you just have to make the most of it. Everyone love to have the time to do these fun things no matter what age youShow MoreRelatedIncreasing the Use of Bicycles3024 Words   |  12 Pagesalso been implementing a program with the bicycle as an alternative option in the drive to help reduce congestion and pollution as it occurs at this time. Groningen city is one example of cities in the world that introduced bicycle as one of the main transportation, so it is known as the city bike and was ranked among the top in the Dutch city bikes with other levels of bicycle use around 40% (fietsbraad, 2009). With the infrastructure and policies that support traffic traveling in cycling by givingRead MoreRoad Transport11468 Words   |  46 PagesNATIONAL ROAD TRANSPORT POLICY Introduction 1.1 Road transport is vital to economic development, trade and social integration, which rely on the conveyance of both people and goods. Reduction in transport costs promote specialization, extend markets and thereby enable exploitation of the economies of scale. Global competition has made the existence of efficient transport and logistic systems in delivery chain an absolute imperative. Easy accessibility, flexibility of operations, door-to-door serviceRead MoreA Study On Integrated Transportation System3301 Words   |  14 PagesPolicies and Recommendations 6 3.1 Approaches to Extreme Population Growth 6 3.1.1 Regional Decentralization Policy 6 3.1.2 Recommendation: Compact City and Improved Government Leadership 6 3.2 Approaches to Congestion 6 3.2.1 Construction of New Toll Road 6 3.2.2 Recommendation: Integrated Transportation System 7 3.3 Approaches to Slum Problem 8 3.3.1 Three Generation of Slum Upgrading Policies 8 3.3.2 Recommendation: Community Participatory and Bottom-up Approach 10 4 Conclusion 10 5 References 10Read MoreThe Role Of Public Or Private Interventions2174 Words   |  9 Pagesapproach is concerned with ‘soft’ matters such as satisfaction with income and perceived adequacy of dwelling. (Khalil, 2012) 1.5.1 The objective approaches The objective approach which is most typically confined to the analysis and reporting of secondary data – usually aggregate data at different geographic or spatial scales – that are available mainly from official governmental data collections, including the census. This is an approach that is often associated with social indicators research thatRead MoreLondon as a Tourist Destination5587 Words   |  23 PagesUK, which also has attractions and things to do much like London. Road Get onto the A57 in Manchester and carry on the A6010 carry on the A5103 till you get to the A56 then carry on. Get onto the A56 and turn off onto the A556 carry on until the M6 then go straight on. When you get to the M1, carry on the M1. Then at the A406 keep going until you get to the A4 then turn off to get onto the A3212 and once you are on the A3213 you are on a straight to London City Centre. Coach There is a NationalRead MoreCompany Case13378 Words   |  54 Pagesdocuments To copy this document: permissions@emeraldinsight.com This document has been downloaded 742 times since 2011. * Access to this document was granted through an Emerald subscription provided by Emerald Group Publishing Limited For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsightRead More3:4 Support Children and Young Peoples Health and Safety5645 Words   |  23 Pagesadjustable. Windows must be in working order. So a pleasant classroom environment is possible. It should not be too hot in temperature as this helps the spread of colds, coughs and other bugs. †¢ Noise: Schools are all built according to what the thinking was at the time of it being built. Some schools were built with open plan classrooms. This may cause problems with noise. If it is possible sliding doors should be installed and used to patrician the classroom off. If this isn t possible differentRead MoreHimachal Pradesh8795 Words   |  36 PagesBritish colonial government came into power. In 1950 Himachal was declared as a union territory but after the State of Himachal Pradesh Act 1971, Himachal emerged as the 18th state of the Republic of India. Himachal has many prestigious boarding schools. Himachal means snow in Sanskrit. It was named by one of the great Sanskrit scholars of Himachal Pradesh, Acharya Diwakar Datt Sharma. Himachal Pradesh has one of the highest per capita incomes of any state in India. Due to the abundance of perennialRead MoreFrench Terms for Ib Sl French B8316 Words   |  34 PagesHome and local area Life in the home; friends and relationships Local area, facilities and getting around Topic Area 2 Health and sport Sport, outdoor pursuits and healthy lifestyle Food and drink as aspects of culture and health Topic Area 3 Leisure and entertainment (includes online) Socialising, special occasions and festivals TV, films and music Topic Area 4 Travel and the wider world Holidays and exchanges Environmental, cultural and social issues Topic Area 5 Education and work School lifeRead MoreConsumer Lifestyle in Singapore35714 Words   |  143 PagesMisery Index 2007-2012 ............................................................................... 3 Learning ....................................................................................................................................... 4 School Life ................................................................................................................................ 4 University Life ..............................................................................................

Inter sex Essay Example For Students

Inter sex Essay Intergovernmentalism as a Mode of Union GovernancePresses Interuniversitaires Europennes the general reader who is interested in current European development and its history as described in memoirs by and biographies of the people who made it, and the specialized reader, students, professors, teachers, researchers, and business executives, dealing with European issues through intellectual or professional pursuits. We publish general books, essays, biographies, memoirs, narratives, and results from research projects and conferences. They are grouped in collections each of which has an institutional origin (Community institutions and politics, Bruges Conferences, social politics, Encounters, etc.) or discuss the construction of Europe from a different vantage point (philosophical and political, environmental, historical, etc.). Each of these series has its proper editorial policy under the responsibility of a director. We publish books from independent authors as well as collective works and results from research centers. A list of the research centers which are spread throughout Europe, can be found in our catalogue. We publish books primarily written in English and French with occasional publications in German, Dutch, Spanish, and Italian. Some works have been translated into several languages. (The choice of language is normally decided by the author.)63 rue des Cottages, B 1180 BruxellesCon tact : Catherine CLOSSON Responsable ditorialeBibliography:Intergovernmentalism as a Mode of Union Governance

Swot Analysis Essay Example For Students

Swot Analysis Essay A SWOT analysis determines a companys position by examining 4 factorsStrengthsWeaknessesOpportunitiesThreatsStrengths and weaknesses are said to be internal, that is, controlled by the company. Opportunities and Threats are outside the companys control and are therefore said to be external influences. StrengthsMost people are willing to try a new product. If they are impressed, they will trust the company and build a loyalty to it. It is the only product of its kind, therefore, it would have a large target audienceAs my company is new, it has no reputation. This could be seen as a weakness, but I prefer to see it as strength, because although it has no goodwill, it also has no bad will against it. Goodwill can be built over time. We will write a custom essay on Swot Analysis specifically for you for only $16.38 $13.9/page Order now My distribution costs would be kept to a minimum, as my channel would be very small. My Company Wholesalers Retailers Consumers. Decisions can be made quickly as there will be a small management team. This means increased efficiency within the firm. WeaknessesMy product is untried and untested, so I have no idea how successful my product will be or if there will be any real demand for it. I will have to employ a distributor as I am a small firm and cannot afford to supply my own distribution. This will still cost a lot of moneyI wont be able to take advantage of any economies of scale, as my company wont be big enoughI have no expert knowledge in any aspect of marketing. But to employ someone who does will cost extra moneyPeople will not want to buy a whole new clothesline just to have this invention on it. OpportunitiesThere is a gap in the market for this product. No one has invented this yet, therefore, it may have the opportunity to monopolise this segment of the market. There may be unsatisfied needs within the market. This will be identified through research. ThreatsThe use of tumble dryers will make my product redundantA competitor may come up with an idea the same or similar, which would threaten my main selling point, originality. Inflation rates, the strength of the pound and employment rates affect the publics disposable income. If this is low, my product will not sell as much as if it was high and the public had more to spend on luxury goods. Technology may advance, leaving my product out of date. This would lessen its appeal greatly, as the public usually wants the most recent technology. The weather is a factor I cant control, but yet it may determine when or if my product sells. Monitoring Environmental ForcesMy company will monitor environmental forces over the next five years using environmental scanning. This is the process of monitoring and analysing the marketing environment of a company. I must define a range of forces that require monitoring. These must be the environmental forces which the business thinks will have the most impact on its future prospects Swot Analysis Essay Example For Students Swot Analysis Essay McDonalds vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonalds organization, the first issue we will examine is their company goals. McDonalds has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonalds has a second company goal that sets them apart from most of their competitors. McDonalds was founded on the principle of giving back to the community, and that remains one of their primary goals today. Through their charities, Ronald McDonalds House and Ronald McDonalds Childrens Charities, McDonalds has pumped millions of dollars back into the community over the years. McDonalds customer service policy is laid out in the McDonalds Guarantee. We will write a custom essay on Swot Analysis specifically for you for only $16.38 $13.9/page Order now The McDonalds Guarantee states, Your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If youre not satisfied, well make it right. Or your next meal is on us. Guaranteed. The customer service procedures of McDonalds are centered on focusing on one customer at a time. They are more concerned with the quality of the service than the speed of the service. Employees usually take only one order at a time. They then prepare that order while the customers wait. After the present customer is satisfied, they move on to the next customer. This procedure allows great accuracy and quality, but lacks speed. McDonalds climate was not very appealing. Everything appeared to be focused around the business instead of the customers. Employees were working at a rapid pace, but it seemed like they had no time for customers. They acted as if it was a burden for them to stop and answer a simple question or refill a drink. The atmosphere was also very noisy. There was constant beeping, banging, and yelling coming from the service area. They did not provide a pleasant ambiance for customers to dine in. McDonalds communication and leadership were also lacking. The only communication between employees and customers was the placement of orders. The employees provided no feedback in terms of double-checking orders or communicating any delays that might occur. Communication between employees consisted of loud yelling throughout the kitchen. In terms of leadership, we did not see a manager present during our entire visit. Diagnosing Burger King was a little more difficult because they do not provide customers with literature (pamphlets) communicating goals and policies, as McDonalds does. However, Burger Kings goals seemed quite clear. They want to individualize each customers order and provide the fastest service possible. Burger Kings policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan, Your way, right away. Operating under this policy makes it very easy to achieve their goals. Through the many choices they provide it is easy to customize each order. Burger Kings procedures are also consistent with their goals. In order to individualize each order they provide customers with many options when ordering. Some options include fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion. The customer can pick any combination of these options that they desire. To facilitate fast service Burger King takes customer orders on a continual basis. One employee takes the customers order, the customer then moves down the line where another employee is preparing the order. Meanwhile, the original employee is taking another customers order. Customers also get their own drinks while they are waiting for their meal. This makes service much faster in that employees do not have to prepare drinks or provide refills. The climate at Burger King was very pleasant. The employees conveyed the attitude that they were there to assist the customers in any way possible. The restaurant was very clean and there were no loud noises from the service area. They also provided relaxing music for customers to listen to while dining. Burger King possessed more than adequate communication and leadership. Employees gave the customers feedback on their orders. Each customer received a receipt, which enabled them to double-check their order. The employees also read the order back to the customer before handing them the order. In terms of leadership, there was a manager in plain sight throughout our visit. The manager showed involvement by taking orders and coaching employees. Our group compared and contrasted McDonalds and Burger King as follows: Comparison between McDonalds and Burger King Analysis: I. Organizational Goals Both McDonalds and Burger King share the same basic organizational goals of profitability, sales volume, fast and courteous service, and cleanliness. There are minor variations to these goals by both companies. II. Organizational Structure When observing McDonalds and Burger king, the organizational structures of the two restaurants were very similar. There appeared to be a crew leader who was a non-managerial employee and, there was a manager who was present behind the counter. The managers of the restaurants seemed to be in control of every aspect of the entire food service process. He had keys to the store, and registers, and also was the only one to take phone calls. One might assume that because both restaurants are chains, there is a hierarchy of command. There is perhaps a regional manager, then a district manager, all the way up to a CEO of McDonalds and Burger King. The distinction between the management and the staff was very clear and apparent by looking at their uniforms. III. Technology Both McDonalds and Burger King are on the cutting edge of technology. They both employ state of the art cash registers and both have electric timers built into their cooking machines. .u7732c10763700835a5707caf28526438 , .u7732c10763700835a5707caf28526438 .postImageUrl , .u7732c10763700835a5707caf28526438 .centered-text-area { min-height: 80px; position: relative; } .u7732c10763700835a5707caf28526438 , .u7732c10763700835a5707caf28526438:hover , .u7732c10763700835a5707caf28526438:visited , .u7732c10763700835a5707caf28526438:active { border:0!important; } .u7732c10763700835a5707caf28526438 .clearfix:after { content: ""; display: table; clear: both; } .u7732c10763700835a5707caf28526438 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7732c10763700835a5707caf28526438:active , .u7732c10763700835a5707caf28526438:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7732c10763700835a5707caf28526438 .centered-text-area { width: 100%; position: relative ; } .u7732c10763700835a5707caf28526438 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7732c10763700835a5707caf28526438 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7732c10763700835a5707caf28526438 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7732c10763700835a5707caf28526438:hover .ctaButton { background-color: #34495E!important; } .u7732c10763700835a5707caf28526438 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7732c10763700835a5707caf28526438 .u7732c10763700835a5707caf28526438-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7732c10763700835a5707caf28526438:after { content: ""; display: block; clear: both; } READ: Female Self Esteem Essay Although the cooking styles vary between Burger King and McDonalds, the method of production is the same. Large batches of food are cooked at once then placed under heat lamps or put in the microwave when an order is placed. Both stores have the same drive through technology with a speaker and a well-lit menu to relay the message to the cooks. Usually whoever takes the order is also the same person to collect the money; however, a different person usually puts the order together for the customer. IV. Employee Motivation The motivation of both stores for employees to perform well is hard to ascertain from just observing, but it appears somewhat obvious. The people working in these establishments appear to have a lower social economic status, and the fact that a paycheck is coming at the end of the week may be the only motivation they have. The stores do have an employee of the month plaque on the wall, but it is doubtful that this is motivation to strive day in and day out for. There is also the fear of potentially losing their jobs if they perform sub standard. V. Communication Both stores employed a very open communication policy. Employees were talking, sometimes shouting at one another to be heard. The management was openly involved in the employees routines and the employees felt no barriers to prevent their communication with the manager. Sometimes in both stores, there would be a break down in communication somewhere along the line and that would result in extended waiting times for customers and sometimes, screwed up orders. VI. Environment The environment at McDonalds and Burger King seems to be a simple, yet unstable one. It is apparent that the majority of people who work there, are not choosing their employment as a career option. Therefore, the workforce is constantly changing and adapting to new employees and new situations. VII. Job Design The design of the job in both McDonalds and Burger King ran smoothly at times. There was autonomy between the different positions. For example, the fry person would just make fries. If he ran into a problem, he could use his knowledge of the fry machine to fix the problem without having to go to management. There was a visual barrier between the different positions, however no position seemed more glorified than another one. VIII. Leadership Style There was similar leadership style employed by the management at both stores. Task orientation was essential to meeting the goal of fast food. Each person had to be focused on the task at hand, because during certain hours of the day, both stores were very busy. There seemed to be little flexibility from management if it meant compromising their goals. IX. Policies/Procedures/Rules/Standards Standardization seemed to be the key at both stores. One can walk into any McDonalds in the country and find that a Big Mac is the same everywhere. Similarly, a Whopper will taste the same at every location. Therefore, the ingredients, and cooking methods must remain constant throughout. There can be no variation. Rules and procedures were posted on clear signs and made directly available to the employee. X. Organization Climate There seemed to be individual autonomy for the most part at both stores. However, the reward system was not easy to identify. They seemed expected to do their job consistently and accurately, perhaps in fear of punishment. They received cooperation from management as long as they were working diligently. Contrast between McDonalds and Burger King Analysis: I. Organizational Goals At first glance there are no posters on the wall that state the goals that McDonalds are trying to each. A customer can find a list of the McDonalds goals in what look to be childrens flyers round the restaurant. The flyers stated that McDonalds goal is ?100% total customer satisfaction.? Also if you werent completely happy with your meal that the restaurant would do whatever it took to make it right. This is not a very realistic goal for a fast food restaurant because with the amount of food that is served everyday there is no way that every customer will be satisfied. When I got to Burger King there were no pamphlets for the customer to read. There was nothing that let the consumer know what the company was all about. There was a large sign, which read the slogan ?Workin for You.? This was what appeared to be the organization goal and it was interesting to see that the slogan was in improper English. Although this goal is much more realistic than the McDonalds counterpart. II. Organizational Structure Although the structure of the two organizations are basically the same there were two differences that I noticed. One difference is in the specific tasks of the employees working the front. In McDonalds there is one person who takes your order and gets your food. Only one person is helped at a time because the cashier has to wait for the food and then serve you. In Burger King there are two separate stations to order and then pick up your food. At the beginning of the line the customer orders and pays in exchange for a number. Then you move down the line to where the customer picks up the food in accordance with the number. This greatly speeds up the lines and reduces the waiting time. The other difference is in the management. At both restaurants there is one manager that handles all the employees working at the time. In McDonalds the manager was no where to be found but in Burger King the manager was at the front letting himself be seen and talking with the customers. .ufdb9325e3f90554c3b199def8185c0fa , .ufdb9325e3f90554c3b199def8185c0fa .postImageUrl , .ufdb9325e3f90554c3b199def8185c0fa .centered-text-area { min-height: 80px; position: relative; } .ufdb9325e3f90554c3b199def8185c0fa , .ufdb9325e3f90554c3b199def8185c0fa:hover , .ufdb9325e3f90554c3b199def8185c0fa:visited , .ufdb9325e3f90554c3b199def8185c0fa:active { border:0!important; } .ufdb9325e3f90554c3b199def8185c0fa .clearfix:after { content: ""; display: table; clear: both; } .ufdb9325e3f90554c3b199def8185c0fa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufdb9325e3f90554c3b199def8185c0fa:active , .ufdb9325e3f90554c3b199def8185c0fa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufdb9325e3f90554c3b199def8185c0fa .centered-text-area { width: 100%; position: relative ; } .ufdb9325e3f90554c3b199def8185c0fa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufdb9325e3f90554c3b199def8185c0fa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufdb9325e3f90554c3b199def8185c0fa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufdb9325e3f90554c3b199def8185c0fa:hover .ctaButton { background-color: #34495E!important; } .ufdb9325e3f90554c3b199def8185c0fa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufdb9325e3f90554c3b199def8185c0fa .ufdb9325e3f90554c3b199def8185c0fa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufdb9325e3f90554c3b199def8185c0fa:after { content: ""; display: block; clear: both; } READ: Self Reflection Essay He also wore a different colored uniform to signify his position in the organization. III. Technology The production level of the two restaurants is the main difference in their technology. McDonalds makes their food in mass production. The burgers are already made and waiting under a heat lamp for you when you order. They are separated into rows depending on what type of burger you order. In Burger King the burgers arent already put together. The burger is cooking in the back but the toppings arent added till the individual orders come. This gives the customer a better chance of getting a fresh meal. IV. Communication There wasnt much communication going on in McDonalds when we were there. The cashiers didnt smile and werent that polite when taking my order. The communication between the cashiers and the cooks consisted of the cashiers screaming into the kitchen. The manager wasnt around so I wasnt able to see the managers interactions with the staff. At Burger King I was welcomed by a smile. The cashiers were nice and even held a conversation with me. The manager was out in front conversing with the staff and the employees. The staff appeared to treat the manager as a friend instead of a superior. V. Environment McDonalds environment was neither customer nor employee friendly. Everything in the restaurant is colored brown which just isnt inviting to customers. The staff has pinstriped uniforms that resemble prison uniforms. The restaurant was also badly lighted which didnt help the color. In Burger King there were windows everywhere and the restaurant was extremely bright. The staff wore bright colored uniforms and there was music playing which was enjoyable for the customers as well as the staff. After our group observed the interactions between management, employees, and customers at both operations, we discovered a few areas where Burger King and McDonalds both needed improvement. To begin with, our McDonalds experience was overall enjoyable, yet a few small, but important, details should be considered. Most of the employees uniforms were worn properly and neatly, but the rest were just plain sloppy. Shirts should be tucked in and clean, and hats should be worn the way hats were meant to be worn. This would show that employees value their jobs, and take them seriously. While we were dining, we could not help but notice the loud, high pitched, constant beeping noises coming from the kitchen area. These extremely irritating noises did not stop the entire time. This prevents the guests from enjoying their meals in a soft, relaxing atmosphere. Quiet background music at McDonalds would probably help the ambiance a bit and offset some of the noises coming from the kitchen. We also noticed that even though it was not busy, there was not a manager in sight. In fact, we can not be sure that one was on duty at the time of our visit. At Burger King it was nice to see the manager working along with the employees by taking orders and preparing food. The major problem that we found with Burger King was the lack of menu consistency. The location that we visited did not offer salads, while most other Burger Kings do. We feel that if a salad is available at one location, then a customer should expect to be able to enjoy the same salad at any Burger King. It is comforting to a customer to know that the food will be the same (in preparation and availability) at whichever store he or she chooses to visit. We did enjoy how they were willing to accommodate our personalized orders, but it is not appropriate to charge for one slice of tomato or lettuce. McDonalds did advertise quite a bit of community involvement and service. At Burger King we did not see signs of any type of contribution to the community. People may think that the company is greedy and only cares about profit. A charity would show that Burger King cares about the community. In addition, both of these restaurants desperately need to incorporate the fundamentals of great service into their game plans. It would make a tremendous difference if a cashier would very simply smile and say ?thank you? after returning your change. From the expressions on the faces of some of the employees we felt as if we ruined their entire day just by walking through the door! Personality and attitude should be major considerations when hiring employees. Hire only those who will take pride in their jobs, be professional, and treat the guests very well. Our final recommendation for both operations is to adopt a ?Total Quality Management? philosophy. Food should come out with the right ingredients and at the correct temperature. It is a waste of time and money to make an order over again if it is not perfect the first time. With better training and communication there should be no reason for orders to be less than perfect. The proper attention could be directed to the next customer waiting in line. If things are done correctly the first time, it will save aggravation for the guest, who, by the way, will remember that his order came out exactly how he wanted it. Basically, just take care of the customer. Give employees the power to do whatever it takes to make them happy. Exceed their expectations and, in return, you will have a life long patron. He will be back again, and again, increasing long run profitability. This concept should be applied to McDonalds as well as Burger King, to helpattain their corporate goals. References McDonalds Corporation. (1992). We Guarantee It. Oak Brook, IL: Author. McDonalds Corporation. (1992). Good Neighbors. Oak Brook, IL: Author Marketing and Advertising

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The Native American Medicine Man Essay The Native American medicine man, also known as a shaman (modern term), priest, healer, and even a â€Å"Star Being† were known to be the spiritual leaders of Native American cultures. Each medicine man was unique in his own way simply because each Native American tribe had their own origin of spirituality and religious beliefs. Each medicine man had their own theory on how to rid people of their troubles and ease their pain when they were ill or in some sort of distress. In this research paper I will be examining different medicine man practices and beliefs from the Native American tribes of the Cheyenne, Iroquois, and the Sioux Indians. I will be discussing some of the most common illnesses that Native Americans faced among their tribes and what the medicine men or women did to help. 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The medicine man was much like our modern day doctor, priest, psychiatrist, and counselor all rolled up into one big package that was relied on to heal not only a person’s body but also a person’s spirit. He even sometimes served as a middle man to bring peace between humans troubled with other humans. The medicine man was like a virtual bridge between the natural world and the spiritual world for the benefit of his community. Practices and Beliefs As stated above, different techniques of healing were involved in a medicine man’smethods: Magic, prayers, songs and ceremonies were the most common. Magicwas used to oppose an alleged harmful influence, such as spirits of the dead, mythical animals, etc. Prayers in contrast, often addressed good spirits as the medicine man would try to call upon their aid while he was attending his patient. Healing songs consisted of prayers or exhortations and were sung. Loud ranting wasalso done to ward off evil spirits that wereknown to cause sickness; the loud noises was saidto frighten such evil spirits away. Ceremonies meant to cure a patient usually combined all or most of the techniques mentioned above. Some of them, as described about the Navaho Indians, were very complicated, drawn out, and tended to be costly. 3 â€Å"The fetishes used are peculiarly shaped stones or wooden objects, lightning-riven wood, feathers, claws, hair, figurines of mythic animals, representations of the sun, of lightning, etc, and are supposed to embody a mysterious power capable of preventing disease or of counteracting its effects. †3 Dieting and total self-restraint from food were also forms of treatment in some various localities. Cheyenne Indians. The Cheyenne Indians are known to be one of the most westerly tribes; at first they were located on the Cheyenne (obviously where they got their name), which is a branch of the Red River of the North. As they were driven by the Sioux Indians, they began to occupy beyond the Missouri, and eventually ending up near the Black Hills after being driven there near the end of the eighteenth century. The medicine man was a very important person for the Cheyenne. He was like a combination of a doctor, a priest, and a healer both of the body and of the spirit. He, like other medicine men not only knew about the proper use of native plants in his surrounding area that had medicinal properties, but he also knew various ceremonies, chants, and songs which were supposed to wield magical powers for the benefit of individuals or for the whole tribe. He, like other medicine men, accepted items for trade as a method of payment instead of U. S. currency. There are many types of religious beliefs and traditions passed on through generations that may influence the way the medicine man may aid those who are in need. The Cheyenne for example, believed in spirit beings which resided in our universe (which they called the universe to Hestanov) and their holiness was comparative to their relationship to their believed creator of all physical and spiritual life, Ma’heo’o. â€Å"In Cheyenne religious expressions, aspects of these spirit-beings or the spirit-beings themselves are entwined symbolically with plant and animal forms portrayed in Cheyenne ceremonies. Many Cheyenne today view the worlds ecological crisis as an end to Hestanov. † Disease came from both natural and supernatural causes for the Cheyenne. Curing techniques involved the use of herbal and root remedies, ritual purification, the sweat lodge, smoking, prayer, and sometimes surgery. Both men and women were healers. Treatment of sickness was designed to restore the patient not only biologically but spiritually as well. 8 Iroquois Indians The Iroquois Indians consisted of six tribes which were under one confederation: The Mohawk Indians, the Seneca, the Oneida, the Cayuga, the Onondaga, and the Tuscarora. The Iroquois tribes were spread throughout much of what we now call New York. The Iroquois Indians also believed in spirit-beings. They believed that plagues and diseases were caused by evil spirits; they attempted to cure the sick by holding a religious festival to ask for the aid of their great spirit to rid their people of the bad spirits. They also believe that disease can infect a person simply from not fulfilling their dreams or their desires. They believe that sometimes a person’s dreams can reveal what caused the disease, information which they used to cure the patient. To touch more on the basis of the Iroquois people’s belief in dreams (as this was a large part of their healing practices), they viewed dreams as â€Å"experiences of the soul in which we may travel outside the body, across time and space, and into other dimensionsor receive visitations from ancestors or spiritual guides†. They also believed that dreams revealed the wishes of one’s soul, which would dig deeper, beyond our own personal goals and those of others entwined with ours, to create a more spirited life. They believe that dreams also allow us to find â€Å"where our vital soul energy may have gone missingthrough pain or trauma or heartbreakand how to get it back. †7 Aside from their strong reliance from dreams, one of the most interesting objects that the Iroquois used during their healing rituals were wooden masks which were used to invoke spirits and the dream world. The healing ritual started off by telling the legendary history of how the mask came to be, the tribal members wearing the masks (known as the False Face Society members) would go through homes looking for anyone who is diseased or ill. If a sick person is found, they would perform the healing ritual which consisted of using rattles made out of turtle shells and blown ashes from tobacco. The ritual dancing continued throughout the ceremony and ended with a ceremonial ash blowing and finalized it with a feast. These rituals were known to be performed three main times during the year, and smaller ceremonies were held whenever an ill person requested or required it. 7 Navajo Indians The Navajo Indians were mainly located in the southwestern part of the United States, near Arizona and New Mexico. The medicine man of the Navajo culture was extremely important. The medicine man was not expected to just heal the ill and the injured, but he was also expected to hold the knowledge of their heritage, their traditions, and their beliefs of the Navajo culture. When the medicine man was called to perform a healing ceremony, he would come to heal and also come to tell the story of their people and how they emerged into this world. The medicine man of the Navajo Indians (as well as other medicine men) had a lot of knowledge he was expected to hold. He was expected to spend many hours learning different ceremonial procedures (usually a total of three). He was expected to learn songs and prayers, which none of the wording could be missed or only bad things could happen to the patient. He was expected to learn about many different types of herbs; as well as be expected to go out and gather the items he needed for his sacred medicine bag. He was also expected to purify himself by spending many hours with deep thoughts in a sweat hut. ; and he was also expected to have faith in the Great Spirit and in himself, all of which he needed to be able to successfully heal. The Navajo medicine man performed and learned several different ceremonies. Other than using the ceremonies to heal the ill, provide strength, and restore vitality to a patient; ceremonies were also held to celebrate a girls puberty called the Beauty Way ceremony and to celebrate a babys first laugh called the Hooghan Blessin Ceremony. Navajo ceremonies were basically held to restore ones beauty, harmony, balance, and ones health. There are said to be approximately fifty-eight to sixty sacred ceremonies. Most of them last four days or more; to be most effective, they require that relatives and friends attend and help out. Outsiders are often discouraged from participating in case they become a burden to others or violate a taboo. This could affect the turnout of the ceremony. The ceremony must be done in precisely the correct manner to heal the patient. This includes everyone that is involved. 14 Aside from the ceremonies (which seems to be the most popular form of healing for the Navajo), the medicine man would use several different methods to find out what the diagnoses is on a patient. He used objects such as crystal rocks or used a chanting prayer while he shook his hands over the patients body, reciting healing chants for whatever ailment he suspected the patient to have, sometimes the chant would last a few hours. Common Ailments/Diseases Some possible causes of ailments could be the result of violating taboos believed by their Native American cultures. Contact with lightning-struck objects for example, or being exposed to animals such as snakes which were considered to be a taboo animal, or even being in contact with the dead were some of reasons that required healing and chants. Warriors often suffered spiritual and psychological damage from taking part in warfare. They would come back and a ceremony called the Enemy Way Ceremony would be performed in order to help restore the harmony back to the person, both mentally and emotionally. Curses were other reasons the medicine man would need to attend a patient. It wasnt until the European colonizations arrived that diseases the Native Americans could not control began to take hold of thousands upon thousands of lives. Before the Europeans arrived, the most common ailments were common colds, injuries, violating local taboos, psychological injuries, and those which were believed to be invoked by both good and bad spirits. After the Europeans arrived, the Native Americans had no immunity towards the most deadly disease, smallpox. Smallpox seemed to have come in waves, even destroying entire villages, not only because Native Americans had no immunity, but because they did not know how to treat the disease either. Other common diseases at that time were scarlet fever, cholera, influenza, whooping cough, and many more. Resources Used for Curing Many plants were used for herbal remedies to cure those who were ill. Some plants were used as remedies without any thought as to what they actually did for the patient. Every tribe were aware of what the poisonous plants were in their surrounding areas, as well as their antidotes. Roots, occasionally twigs, leaves, bark, flowers and seeds were the most common plant parts used. The plants could be either fresh or dry, and most commonly the medicine man would extract the main ingredient he needed out of the plant. Generally only a single plant would need to be used, but among some Indians as many as four plants would be combined for a single medicine. 2 Animal and mineral substances were also occasionally used as remedies. Among Southwestern tribes the bite of a snake was often treated by applying to the wound a portion of the ventral surface of the body of the same snake. 2 Other animals used for remedies include: crickets, lizards, and spiders eggs. Navajo Indians as well as some other Indian tribes used reddish-orange earthy iron oxide combined with fat to apply externally to prevent sunburn. The red, barren clay from beneath a campfire was used by White Mountain Apache women to induce sterility; the Hopi blow charcoal, ashes, or other products of fire on an inflamed surface to counteract the supposed fire which causes the ailment. 2 Objects were also used to help cure ailments. One object, for example, was used in Blackfeet Indians ceremonies was called a sacred medicine bundle, which the medicine man used and was expected to sing four hundred lengthy chants without missing a word or getting a stanza out of place. 2 Rattles were also used to aid with chants, as well as other miscellaneous objects that the medicine man felt would help call the Great Spirits for aid. Related Methods Used Today Presently, most Native Americans use modern medicine to cure afflictions, but native healers are still used by many people today. There are hospitals located on Indian reservations where modern day Native American doctors still perform healing chants to their patients. Other methods of healing, such as aromatherapy, is said to derive from Native Americans because with aromatherapy, candles, oils, and different things which produce a scent can alter ones mood as well as enhance the body, the mind, and the spirit. Many of the herbs used by Native Americans are the ones you can actually find in aspirin and other medications today. Many ingredients used in various modern medications are actually derived from Native American cultures. 17 Several over- the counter and prescription drugs contain ingredients such as taxol, ergot, and vincristine, which were derived from Native American medicinal herbs. The OAM reported that cough drops that contain menthol, mint, horehound, or lemons are herbal preparations; chamomile and mint teas taken for digestion or a nervous stomach are time- honored herbal remedies; and many simple but effective OTC ache- and pain- relieving preparations on every druggists or grocers shelf contain oils of camphor, menthol, or eucalyptus. Millions of Americans greet the morning with their favorite herbal stimulant coffee. 17 Conclusion Native American medicine men have played a huge role in my mind when it comes to our modern day medical treatments. Without their knowledge of our natural plant and animal resources, I believe it would have taken us quite a few more years before we would have discovered vaccinations for smallpox and treatments for other illnesses. I think we, decedents of our European ancestors, still greatly underestimate the knowledge of Native Americans†¦ even to this day. Native Americans kept themselves healthy and free of major epidemics of disease until the Europeans settled on their land. Before medical technology became available, doctors relied on the Native American knowledge of nature and natural resources to cure a persons illnesses. People started to depend heavily on the modern medical technology; forgetting about their roots in their Native American cultures. Advanced technology and improved medical ways seems to have made some people forget to thank and remember the Native American Indians who gave them their beginning knowledge to begin with. * Bibliography Cheyenne- Religion and Expressive Culture. http://www. everyculture. com/North-America/Cheyenne-Religion-and-Expressive-Culture. html (accessed May 16, 2011). Handbook of American Indians, 1906. Access Genealogy. 1999-2011. http://www. accessgenealogy. com/native/tribes/history/indianmedicine. htm (accessed May 16, 2011). Iverson, Peter, Jennifer Nez Denetdale, and Ada E. Deer. The Navajo. New York: Chelsea House Publishers, 2006. Lippert, Dorothy, and Stephen J Spignesi. Native American History For Dummies. Hoboken: Wiley Publishing Inc, 2008. Mazaska Enterprises, LTD. Indian medicine men, spiritual leaders, priests and shamans. AAANativeArts. com. 1999-2005. http://www. aaanativearts. com/medicine_men. htm (accessed May 16, 2011). Michaele. Support Native American Art. 2010. http://www. support-native-american-art. com/iroquois-masks. html (accessed May 15, 2011). Moss, Robert. Dreamways of the Iroquois: Honoring the Secret Wishes of the Soul. Rochester: Destiny Books, 2004. Native Languages of the Americas. Native Languages of the Americas: Native American Cultlures. 1998-2011. http://www. bigorrin. org/mohawk_kids. htm (accessed May 15, 2011). Navajo Tourism. Discover Navajo. 2008. http://discovernavajo. com/a11. html (accessed May 16, 2011). Paul. Son of the South. 2003-2008. http://www. sonofthesouth. net/american-indians/cheyenne-indians. htm (accessed May 15, 2011). Primitive Concept of Disease. University of California Publications in American Archeology and Ethnology, Vol. XXXII, 1932. Sandner, Donald. Navaho symbols of healing: a Jungian exploration of ritual, image, and medicine. Rochester: Healing Arts Press, 1991. Terpning, Howard. Medicine Man of the Cheyenne. National Academy of Western Art. Swoyers Fine Art Collections. The Study of Native Americans. February 11, 1998. http://inkido. indiana. edu/w310work/romac/native. htm (accessed May 16, 2011). Wolf, Melinda. Alternative Medicine: A journey to proactive healthcare. CNI Newspapers , 1999. [ 1 ]. (Terpning n. d. ) [ 2 ]. (Mazaska Enterprises, LTD 1999-2005) [ 3 ]. (Handbook of American Indians, 1906 1999-2011) [ 4 ]. (Paul 2003-2008) [ 5 ]. (Terpning n. d. ) [ 6 ]. (Cheyenne- Religion and Expressive Culture n. d. ) [ 7 ]. (Native Languages of the Americas 1998-2011) [ 8 ]. (Primitive Concept of Disease 1932) [ 9 ]. (Moss 2004) [ 10 ]. (Michaele 2010) [ 11 ]. (The Study of Native Americans 1998) [ 12 ]. (Navajo Tourism 2008) [ 13 ]. (Navajo Tourism 2008) [ 14 ]. (Iverson, Nez Denetdale and Deer 2006).

LSD and The Counter Culture Movement Essay -- Drugs Neorology Drug Ess

LSD and The Counter Culture Movement   Ã‚  Ã‚  Ã‚  Ã‚  Our brain is an underutilized biocomputer, containing billions of unaccessed neurons. The normal consciousness that we deal with everyday is only one drop in an ocean of intelligence. For thousands of years, man experimented with the fruits of nature with the hope of finding the key to our unconscience. These fruits were revered by man as gifts from the Gods, that allowed us to find a new spiritual and philosophic connection with God. But in the last 40 years there has been huge opposition to these mind-expanding tools. The once highly regarded gift from God was viewed as a menace that would be the cause of the ending of social conformity in North America during the 1960’s. Honourable judges, parents and fellow competitors. The individual right of access to his or her own brain has become a significant political, economic, and cultural issue in our society. During the 1960’s a man by the name of Timothy Leary would cause a cultural revolution that qu estioned the perception our society had on hallucinogen drugs. He believed that if people were educated in the use of these drugs that these drugs would be the next step for the evolution of the human mind.   Ã‚  Ã‚  Ã‚  Ã‚  Hallucinogenic drugs like LSD and psilocylin have been embedded in the roots of human evolution. Many of the early Eastern and South American cultures devoted these drugs as tools able to help clear the disorder of the mind and help in achieving a higher level of conscience thinking. Little was known of the effects to these primitive spiritual tools too much of the modern Western world, until Leary and his colleagues entered the scene in the 1960’s.   Ã‚  Ã‚  Ã‚  Ã‚  Timothy Leary was a young, prestigious Harvard professor of psychology during the 1960’s. He was very interested in how the mind worked and in the ways that it might be possible to change human behaviour. Little knowledge was known in this field, so Leary and his colleagues decided to do the research that would seem to benefit the whole of humanity. But there was a door blocking their way from learning the secrets within the mind. It would not be until the summer of 1960 that Leary and his colleagues would find the key to unlock this door.   Ã‚  Ã‚  Ã‚  Ã‚  That summer Leary and a 5 of his friends (other Harvard Psych professors) decided to goto Mexico for a trip. There they met Gerhart Braun a anthropologist-hi... ...ny people began to abuse the drug. Suicide and accidentally death became rampate, and the drug once thought to saviour of human kind became its enemy. The drug began to be made for underground selling and the natural components of the drugs became lost with new man-made ingredients.   Ã‚  Ã‚  Ã‚  Ã‚  The dream Leary had for a free thinking world with mind-expanding drugs may never of been reached. But to this day many of his believes on this topic are still questioned and constantly remembered. Here was a man with a glorious educational background who was saying that these mind-expanding drugs have the potential to change our society’s way of thinking, and this went against the social norms about drugs for that time and even today’s time. I believe the failure of the counter culture movement was because there was a such rush in evolution, our world was not ready for these drugs, the constant experimentation by young people today will open the doors for these drugs on a culture that one day we will be ready for their minds to be open to borderless new horizons. Instead of running in fear of these mind-expanding drugs and creating a false images we should open our minds and â€Å"JUST SAY KNOW?†

Business Plan & Product

| ‘November 2012| | | | | | | | | | | | BUSINESS PLAN & PRODUCTSCertificate IV in Business: TAFE Sydney Institute| Teacher: Henry Forte Teacher: Henry Forte | | | | | | | | | | | | | | | | | | | | | | | SWASTI ARIANI| BUSINESS PLAN & PRODUCTS 1. BUSINESS PROFILE 2. 1 Business Activity Retail fashion is through times has gone through so many rapid changes with constant demand for new clothing products created by fashion designers.However in a clothing line business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of people. We look this fact as a good opportunity to set up a fashion line especially in Sydney where the women and girls have the sexiness angle covered. The proposed business will be a fashion line. This proposed business is a start-up retail of uptown fashion line that reflects edgy but glamorou s style.The apparel is designed with individual sophistication with a modern spin. Targeted for women and girls, the brand includes styles such as Tops, Dresses, Pants, Shirts, Skirts, Jackets and accessories with a glamorous touch. While our initial goal is to open one boutique, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market. 2. 2 Ownership Structure The business will be operated as a partnership with Swasti Ariani and Richard D. Kitts as co-owners of fashion line.The proprietors have chosen to operate as a partnership to gain benefits by combining their different skills and financial resources. And both are agreed to hold equal shares of ownership in the company. 2. 3 Business Name The business will trade under registered name of â€Å"Gritty Glam†. 2. 4 Business Location Gritty Glam fashion line will be located at 471 Kent St, Sy dney. Our company is a retail establishment selling fashionable women's clothing. Our business operates within the retail industry and is classified under Australian and New Zealand Standard Industrial Classification (ANZSIC) Class 4251 – Clothing Retailing.The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. We have signed a one-year lease for a 120 square meters building. Also we have signed a one-year lease for Stitching Unit Building for warehouse ; production. Working with the property owner Interior Design consultant, we have secured a $4,000 to beautify the facade of the building to include painting, signage and a new awning. Only slight internal renovations will be required – such as the installation of dressing rooms and decorative items.When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is l arge enough to support future growth. Additionally, we will be able to conduct all aspects of our business from this location. This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing 2. 5 Entry Strategy The business will be started up as a new operation. The reason for starting up as a new business is because we believe there are few uptown fashion lines that reflect edgy but glamorous styles in Sydney.Gritty Glam fashion line recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 3% of our gross annual sales, and we will partner with some Rising new-comers Band and artist in Entertainment Industry to endorse them in events as often as possible. 2. 6 Legal Require ments The legal requirements to operate the business are: . Business name registration with the Australian Securities and Investments Commission(ASIC) b. Home business use permit from the local council c. Registration for GST with the Australian Taxation Office d. Registration for Australian Business Number (ABN) with Australian taxation office (ATO). e. Business account with Commonwealth Bank Legal requirements will continue to be met during the course of operation. 2. 7 Business Objectives Gritty Glam line aim is to offer a great quality of clothes for women and girls that have an edgy but classy personal style.Gritty glam store will cater women and girls in Sydney area, and position ourselves as a boutique store servicing in particular market specifically in range of age 18 – 30 yet affordable for their pocket. Our objectives in set up Gritty glam line are: a. Become only store with unique styles currently not found in Sydney b. Strong competitive advantage on quality and pricing c. Committed to make a positive impact on our customers through Monthly Online updates. d. To receive a 30% profit margin within the first year 2. Environment and Workplace Health ; Safety (WHS) We responsible to ensure the workplace are safety for all staffs and customers. Some of our responsibilities to support this are by: a. Provide training for all staffs, including warehouse staffs (Stitching Unit, Ironing Unit ; Merchandising) also Store staffs on how to use machines, materials, process ; how to report incidents. b. Provide regular evacuation training for staff so they understand emergency procedures, including evacuation instructions, assembly point locations and use of fire alarms and equipment. c.Provide Fire Extinguishers in both store building ; stitching unit building. 2. 9 Financial aspects Gritty Glam fashion line requires $149,950 to launch successfully. We've already raised $70,000 through personal investments of the co-owners. We are currently seeking addit ional funding from outside angel investors and business loan. Start-up funds will be used store interior design, inventory (fabrics, accessories), stitching machines, and operating expenses such as rent & business registration. Our company will earn revenue from our customers' purchases of our products.Gritty Glam’s first-year income statement (see appendix) illustrates a profit margin of at least 35%, with a net income of $71,543 per annum – before taxes. We project our annual profits to reach $200,000 by year three. Our company will generate revenue from the retail sale of clothing and other accessories. First year sales are projected at $81 63,860, and we expect sales to surpass $1. 6 million by the end of year three. We will achieve month-to-month profitability within the first year. Our business will collect immediate payment from customers, so our cash flow statement will be substantially similar to our income statement.Our cash flow statement clearly demonstrate s our ability to cover all bills 2. 10 Monitoring To monitor our business, co-owners will directly handle day to day business at store and at the warehouse. As a retail establishment, Gritty Glam store will conduct business seven days a week from 9 am. to 7 pm. During the holiday seasons and during special events, store hours will be extended. In addition to the two full-time co-owners, two part-time employees will be hired to serve customers during those seasons. Our company will secure fabrics and accessories local manufacturer ; international manufacture located in Indonesia.We'll also have access to Fabrics Elsegood, which is the largest wholesale textiles and fabrics in Australia. Additionally, we will work closely with our regional sales representative, endorse rising new comer artist & band on events as often as possible. We will also attend relevant pre-season fashion trade shows. To control costs, track inventory and manage stock levels, an inventory control system will be set in place. This will include the standard bar code with its related equipment and software. Staff will conduct annual inventory audits and hire outside auditors when necessary.Accounting & Finance matters will be maintained using MYOB software. 2. MARKETING STRATEGY Gritty Glam fashion line will solely focusing on sell an edgy glamorous clothing product for young and women. We will closely follow generational fashion trends as well as our own customers purchasing preferences. Moreover, we will tailor our inventory to meet the needs of our special clientele. Our main staples are tops, dresses, jackets, Skirts, Shorts, and pants, but we will also offer some accessories such as belts, scarves, and hats. Profits will be earned via the sale of our products.Our pricing structure will utilize a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer. End of season sales, holiday and overstock sales, multi-buy savings and promotional coupons will be implemented at strategic intervals. 2. 1. SWOT ANALYSIS We have identified the opportunities, challenges for the business in the next two years as following: Strengths * Experience and understanding of the fashion industry for women and girls Unique shopping experience with exceptional customer service * Great downtown location * Large and growing consumer base * Competitive prices with a special & made from good quality fabrics * Provide products tailored to all shapes and sizes of women Weaknesses * New line, could be unrecognized by customers at the first time * Must follow the fashion trends & changes all the times * Original ideas of design Opportunities * Outstanding shopping experience by customers will lead to repeat business * Expand the business into others apparel for example, Men’s Apparels, Shoes & bags. * Establish online store Endorse rising new comers artist will rise brand public awareness Threats * High Competitions, New retail shops that may or may not open in the future * Ideas/products copy by another competitors * Lower prices given by competitors 2. 2. INDUSTRY CONDITIONS Direct observation shows Sydney fashion retailer is dominated by megastores such as MYERS, DAVID JONES, ZARA, etc. Even the product prices offered by those multinational company is higher than other small company & the quality is sometimes not worth the price, but for the sake of brand image people don’t mind to spent lot of money shop on that place.Brand Awareness is the main important in promoting Gritty Glam fashion line. Market growth is in an upward motion, despite some of the latest economic downturns Statistics analysis reported by ABS show negative trends on clothing Industry. However, this business will always exist and will always be high on demand. By make a good promotion and marketing strategy, Gritty Glam fashion line will be able to compete with multinatio nal retailer as mentioned above because the retail fashion industry is a solid business with ever-changing styles and ever-present consumer demands. . 3. PROMOTIONS Gritty Glam will follow an aggressive yet creative promotional plan but keep the marketing budget no more than 5% of our gross annual sales. This will allow us to focus directly on our target customer. Below are some promotions strategies we will do; a. Select Magazines that most read by women and girls to promote our product, b. Partner with top 10 most view by women and young TV programs to endorse the actress as often as possible. These strategic partnerships will allow us to piggyback on publicity for local events. c.Social Media, to keep our customers aware with our new arrival products & our promo programs d. Participate in fashion exhibitions events to promote our products and sell in the same time. e. Print out brochures and distributed throughout every houses/apartments in particular areas by Direct mail strateg y every 4 months/ new seasons. Manage a direct mail program that will focus on our top 50% customers spotlighting any in-house sales and promotions f. Spot radio advertisements on two local FM radio stations that most heard by women and girls. . Posting sale flyers on community bulletin boards. 2. 4. STRATEGIES Since Co-owners have marketing backgrounds and recognize the significance of effective marketing. We expect our strategy to draw consumers into Gritty Glam from the very beginning. Strategies we will propose are: a. Hire a local Public Relation firm to help us develop and implement a strategic marketing plan and guide our publicity efforts in a cost-effective manner. b. Offer a 100 day return/exchange policy to build trust with our customers and maintain retention and loyalty. c.Hold a drawing for a $50 shopping spree and fashion consultation. Entry collection will start at the grand opening and continue throughout the week. Names and contact information will be utilized for follow up marketing initiatives. d. Give 10% discounts for birthday member who shopping at Gritty Glam store. Finally, marketing opportunities will be continually utilized as we expand our business and our consumer numbers grow. 2. 5. COSTS See Appendix 2. 6. RESOURCES Gritty Glam fashion line is a small business and therefore requires a simple organizational structure.Swasti Ariani & Richard D. Kitts will act as Co-Owners. Richard D. Kitts will manage the day-to-day operations including supervising staff, maintaining inventory and bookkeeping. He will be helped by one Part time Accounting Staff, Swasti Ariani will oversee the merchandise buying for the store as well as maintain a keen awareness of trends within the industry. Swasti Ariani will also work with public relations firm to ensure superior marketing plans are in place and implemented.Gritty glam will employ 1 designer, 2 pattern Makers & 2 Dress Makers that will be directly supervised by Swasti, a Store manager & 3 part-ti me associates. These positions are still vacant. Our sales associates will be paid an hourly wage, plus commission. Bonuses will be provided with each year of service following an annual review to encourage employee retention. All decisions are made in-line with the company objectives. Employee tasks are delegated based upon their level of expertise, creativity, strengths and weaknesses. Resources| Quantity| Who to consult|Designer| 1| Fashion School career centre or Job Agency| Store Manager| 1| Friends| Associate| 3| Advertise on Job Seeker Website| Accountant-Part time| 1| Advertise on Job Seeker Website| Pattern Maker| 2| Fashion School career centre| Dress Maker| 2| Fashion School career centre| Press/Iron man/Finishing| 1| Advertise on Job Seeker Website| Total| 11| -| REFERENCES 1. Writing your plan for small business success. Ian Birt. Prentice Hall. 2007 2. Australian and New Zealand Standard Industrial Classification – http://www. abs. gov. au/ausstats/[email  pro tected] nsf/0/D23C85FE73B2A765CA25711F00146EF3? pendocument 3. Business & Industry Portal – http://www. business. qld. gov. au/business/employing/employee-rights-awards-entitlements/personal-safety-workplace 4. Clothing Retailing in Australia: Market Research Report – http://www. ibisworld. com. au/industry/default. aspx? indid=407 5. Australian Bureau Statistics. Analysis by industry – http://www. abs. gov. au/ausstats/[email  protected] nsf/Latestproducts/8501. 0Main%20Features3Sep%202012? opendocument&tabname=Summary&prodno=8501. 0&issue=Sep%202012&num=&view= APPENDIX – FINANCIAL PLAN Business Plan & Product | ‘November 2012| | | | | | | | | | | | BUSINESS PLAN & PRODUCTSCertificate IV in Business: TAFE Sydney Institute| Teacher: Henry Forte Teacher: Henry Forte | | | | | | | | | | | | | | | | | | | | | | | SWASTI ARIANI| BUSINESS PLAN & PRODUCTS 1. BUSINESS PROFILE 2. 1 Business Activity Retail fashion is through times has gone through so many rapid changes with constant demand for new clothing products created by fashion designers.However in a clothing line business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of people. We look this fact as a good opportunity to set up a fashion line especially in Sydney where the women and girls have the sexiness angle covered. The proposed business will be a fashion line. This proposed business is a start-up retail of uptown fashion line that reflects edgy but glamorou s style.The apparel is designed with individual sophistication with a modern spin. Targeted for women and girls, the brand includes styles such as Tops, Dresses, Pants, Shirts, Skirts, Jackets and accessories with a glamorous touch. While our initial goal is to open one boutique, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market. 2. 2 Ownership Structure The business will be operated as a partnership with Swasti Ariani and Richard D. Kitts as co-owners of fashion line.The proprietors have chosen to operate as a partnership to gain benefits by combining their different skills and financial resources. And both are agreed to hold equal shares of ownership in the company. 2. 3 Business Name The business will trade under registered name of â€Å"Gritty Glam†. 2. 4 Business Location Gritty Glam fashion line will be located at 471 Kent St, Sy dney. Our company is a retail establishment selling fashionable women's clothing. Our business operates within the retail industry and is classified under Australian and New Zealand Standard Industrial Classification (ANZSIC) Class 4251 – Clothing Retailing.The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. We have signed a one-year lease for a 120 square meters building. Also we have signed a one-year lease for Stitching Unit Building for warehouse ; production. Working with the property owner Interior Design consultant, we have secured a $4,000 to beautify the facade of the building to include painting, signage and a new awning. Only slight internal renovations will be required – such as the installation of dressing rooms and decorative items.When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is l arge enough to support future growth. Additionally, we will be able to conduct all aspects of our business from this location. This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing 2. 5 Entry Strategy The business will be started up as a new operation. The reason for starting up as a new business is because we believe there are few uptown fashion lines that reflect edgy but glamorous styles in Sydney.Gritty Glam fashion line recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 3% of our gross annual sales, and we will partner with some Rising new-comers Band and artist in Entertainment Industry to endorse them in events as often as possible. 2. 6 Legal Require ments The legal requirements to operate the business are: . Business name registration with the Australian Securities and Investments Commission(ASIC) b. Home business use permit from the local council c. Registration for GST with the Australian Taxation Office d. Registration for Australian Business Number (ABN) with Australian taxation office (ATO). e. Business account with Commonwealth Bank Legal requirements will continue to be met during the course of operation. 2. 7 Business Objectives Gritty Glam line aim is to offer a great quality of clothes for women and girls that have an edgy but classy personal style.Gritty glam store will cater women and girls in Sydney area, and position ourselves as a boutique store servicing in particular market specifically in range of age 18 – 30 yet affordable for their pocket. Our objectives in set up Gritty glam line are: a. Become only store with unique styles currently not found in Sydney b. Strong competitive advantage on quality and pricing c. Committed to make a positive impact on our customers through Monthly Online updates. d. To receive a 30% profit margin within the first year 2. Environment and Workplace Health ; Safety (WHS) We responsible to ensure the workplace are safety for all staffs and customers. Some of our responsibilities to support this are by: a. Provide training for all staffs, including warehouse staffs (Stitching Unit, Ironing Unit ; Merchandising) also Store staffs on how to use machines, materials, process ; how to report incidents. b. Provide regular evacuation training for staff so they understand emergency procedures, including evacuation instructions, assembly point locations and use of fire alarms and equipment. c.Provide Fire Extinguishers in both store building ; stitching unit building. 2. 9 Financial aspects Gritty Glam fashion line requires $149,950 to launch successfully. We've already raised $70,000 through personal investments of the co-owners. We are currently seeking addit ional funding from outside angel investors and business loan. Start-up funds will be used store interior design, inventory (fabrics, accessories), stitching machines, and operating expenses such as rent & business registration. Our company will earn revenue from our customers' purchases of our products.Gritty Glam’s first-year income statement (see appendix) illustrates a profit margin of at least 35%, with a net income of $71,543 per annum – before taxes. We project our annual profits to reach $200,000 by year three. Our company will generate revenue from the retail sale of clothing and other accessories. First year sales are projected at $81 63,860, and we expect sales to surpass $1. 6 million by the end of year three. We will achieve month-to-month profitability within the first year. Our business will collect immediate payment from customers, so our cash flow statement will be substantially similar to our income statement.Our cash flow statement clearly demonstrate s our ability to cover all bills 2. 10 Monitoring To monitor our business, co-owners will directly handle day to day business at store and at the warehouse. As a retail establishment, Gritty Glam store will conduct business seven days a week from 9 am. to 7 pm. During the holiday seasons and during special events, store hours will be extended. In addition to the two full-time co-owners, two part-time employees will be hired to serve customers during those seasons. Our company will secure fabrics and accessories local manufacturer ; international manufacture located in Indonesia.We'll also have access to Fabrics Elsegood, which is the largest wholesale textiles and fabrics in Australia. Additionally, we will work closely with our regional sales representative, endorse rising new comer artist & band on events as often as possible. We will also attend relevant pre-season fashion trade shows. To control costs, track inventory and manage stock levels, an inventory control system will be set in place. This will include the standard bar code with its related equipment and software. Staff will conduct annual inventory audits and hire outside auditors when necessary.Accounting & Finance matters will be maintained using MYOB software. 2. MARKETING STRATEGY Gritty Glam fashion line will solely focusing on sell an edgy glamorous clothing product for young and women. We will closely follow generational fashion trends as well as our own customers purchasing preferences. Moreover, we will tailor our inventory to meet the needs of our special clientele. Our main staples are tops, dresses, jackets, Skirts, Shorts, and pants, but we will also offer some accessories such as belts, scarves, and hats. Profits will be earned via the sale of our products.Our pricing structure will utilize a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer. End of season sales, holiday and overstock sales, multi-buy savings and promotional coupons will be implemented at strategic intervals. 2. 1. SWOT ANALYSIS We have identified the opportunities, challenges for the business in the next two years as following: Strengths * Experience and understanding of the fashion industry for women and girls Unique shopping experience with exceptional customer service * Great downtown location * Large and growing consumer base * Competitive prices with a special & made from good quality fabrics * Provide products tailored to all shapes and sizes of women Weaknesses * New line, could be unrecognized by customers at the first time * Must follow the fashion trends & changes all the times * Original ideas of design Opportunities * Outstanding shopping experience by customers will lead to repeat business * Expand the business into others apparel for example, Men’s Apparels, Shoes & bags. * Establish online store Endorse rising new comers artist will rise brand public awareness Threats * High Competitions, New retail shops that may or may not open in the future * Ideas/products copy by another competitors * Lower prices given by competitors 2. 2. INDUSTRY CONDITIONS Direct observation shows Sydney fashion retailer is dominated by megastores such as MYERS, DAVID JONES, ZARA, etc. Even the product prices offered by those multinational company is higher than other small company & the quality is sometimes not worth the price, but for the sake of brand image people don’t mind to spent lot of money shop on that place.Brand Awareness is the main important in promoting Gritty Glam fashion line. Market growth is in an upward motion, despite some of the latest economic downturns Statistics analysis reported by ABS show negative trends on clothing Industry. However, this business will always exist and will always be high on demand. By make a good promotion and marketing strategy, Gritty Glam fashion line will be able to compete with multinatio nal retailer as mentioned above because the retail fashion industry is a solid business with ever-changing styles and ever-present consumer demands. . 3. PROMOTIONS Gritty Glam will follow an aggressive yet creative promotional plan but keep the marketing budget no more than 5% of our gross annual sales. This will allow us to focus directly on our target customer. Below are some promotions strategies we will do; a. Select Magazines that most read by women and girls to promote our product, b. Partner with top 10 most view by women and young TV programs to endorse the actress as often as possible. These strategic partnerships will allow us to piggyback on publicity for local events. c.Social Media, to keep our customers aware with our new arrival products & our promo programs d. Participate in fashion exhibitions events to promote our products and sell in the same time. e. Print out brochures and distributed throughout every houses/apartments in particular areas by Direct mail strateg y every 4 months/ new seasons. Manage a direct mail program that will focus on our top 50% customers spotlighting any in-house sales and promotions f. Spot radio advertisements on two local FM radio stations that most heard by women and girls. . Posting sale flyers on community bulletin boards. 2. 4. STRATEGIES Since Co-owners have marketing backgrounds and recognize the significance of effective marketing. We expect our strategy to draw consumers into Gritty Glam from the very beginning. Strategies we will propose are: a. Hire a local Public Relation firm to help us develop and implement a strategic marketing plan and guide our publicity efforts in a cost-effective manner. b. Offer a 100 day return/exchange policy to build trust with our customers and maintain retention and loyalty. c.Hold a drawing for a $50 shopping spree and fashion consultation. Entry collection will start at the grand opening and continue throughout the week. Names and contact information will be utilized for follow up marketing initiatives. d. Give 10% discounts for birthday member who shopping at Gritty Glam store. Finally, marketing opportunities will be continually utilized as we expand our business and our consumer numbers grow. 2. 5. COSTS See Appendix 2. 6. RESOURCES Gritty Glam fashion line is a small business and therefore requires a simple organizational structure.Swasti Ariani & Richard D. Kitts will act as Co-Owners. Richard D. Kitts will manage the day-to-day operations including supervising staff, maintaining inventory and bookkeeping. He will be helped by one Part time Accounting Staff, Swasti Ariani will oversee the merchandise buying for the store as well as maintain a keen awareness of trends within the industry. Swasti Ariani will also work with public relations firm to ensure superior marketing plans are in place and implemented.Gritty glam will employ 1 designer, 2 pattern Makers & 2 Dress Makers that will be directly supervised by Swasti, a Store manager & 3 part-ti me associates. These positions are still vacant. Our sales associates will be paid an hourly wage, plus commission. Bonuses will be provided with each year of service following an annual review to encourage employee retention. All decisions are made in-line with the company objectives. Employee tasks are delegated based upon their level of expertise, creativity, strengths and weaknesses. Resources| Quantity| Who to consult|Designer| 1| Fashion School career centre or Job Agency| Store Manager| 1| Friends| Associate| 3| Advertise on Job Seeker Website| Accountant-Part time| 1| Advertise on Job Seeker Website| Pattern Maker| 2| Fashion School career centre| Dress Maker| 2| Fashion School career centre| Press/Iron man/Finishing| 1| Advertise on Job Seeker Website| Total| 11| -| REFERENCES 1. Writing your plan for small business success. Ian Birt. Prentice Hall. 2007 2. Australian and New Zealand Standard Industrial Classification – http://www. abs. gov. au/ausstats/[email  pro tected] nsf/0/D23C85FE73B2A765CA25711F00146EF3? pendocument 3. Business & Industry Portal – http://www. business. qld. gov. au/business/employing/employee-rights-awards-entitlements/personal-safety-workplace 4. Clothing Retailing in Australia: Market Research Report – http://www. ibisworld. com. au/industry/default. aspx? indid=407 5. Australian Bureau Statistics. Analysis by industry – http://www. abs. gov. au/ausstats/[email  protected] nsf/Latestproducts/8501. 0Main%20Features3Sep%202012? opendocument&tabname=Summary&prodno=8501. 0&issue=Sep%202012&num=&view= APPENDIX – FINANCIAL PLAN