Determined and Free

Determined and Free Will Essay At this point in my life I believe there is a balance in how many of our choices are determined and how many are free. The things that are determined for us are factors like what we are born into such as our ethnicity and social status. Also, if your parents are religious, you are raised under the influence of that religion. Most children embrace that faith as their own. These are life factors that you can change eventually, but usually due to societal influences you stay with these predetermined decisions. Certain determined things won’t ever be able to be altered. The color of your skin, and how you are treated because of it, is determined by where we are placed in life. Whether we are born with a medical condition or disorder is something we have no control over. Also, whether we have access to higher education or opportunity to move social classes. Many circumstances we don’t have power over are situational. The free will choices in our lives are day-to-day decisions that we make. However, these choices can have a major impact in our lives. I think there are many influences that can affect your free will, but the final decision lies in your own hands. You decide what social and personal influences infiltrate your decision, and in that is power. Things like your faith and morals shape who you are, so to make a decision with absolutely no influence is not necessarily of your own â€Å"free will†. Free will is having a say in your own decisions, it doesn’t matter what influences you unless you feel it limits you. I also believe that people differ in the amount of free will they have. The predetermined factors are generally the same for everyone, but the free choices are different. This is because people choose to let certain factors limit them, and others do not. If someone cares whether others judge him or her, they are less likely to decide to do something they really want if it is odd or embarrassing. Same method works if someone cares if their parents approve or not of their choices. These are limitations to your free will that you choose to adhere to.

Pump Definition Essay Example for Free

Pump Definition Essay A pump is a mechanical device used to transport liquids or gases from one location of lower pressure to another location of higher pressure. Energy is added to the entire system in order to overcome the difference in pressure. Mechanical forces are present in the functioning of pumps as the liquid or gas being transported is either lifted physically or moved through compression forces. Gas pumps most often use compression forces and are usually called compressors except in cases wherein fans or blowers are utilized.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many types of pumps and the very first pump dates back to the 7th century B.C. as described by Archimedes. This pump, the Archimedes screw, was utilized in the water systems of the Hanging Gardens of Babylon. Al-Jazari (1973) was one of the most popular people in the world of pumps as he illustrated and described many different types of pumps such as the reciprocating pump, the double-action pump with pipes for suctioning, the water pump, and the piston pump.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today, pumps are usually categorized into two different divisions: positive displacement pumps and rotodynamic pumps. These categories are descriptive of how these pumps work. Positive displacement pumps trap the substance to be transporated in one location called the inlet pressur section and then force it to be displaced to the discharge pipe. Subcategories of positive displacement pumps include the rotary pumps, the metering pumps, and the reciprocating pumps. Rotodynamic pumps, on the other hand, utilize bladed impellers whose rotation within the fluid creates a tangential acceleration of the fluid which in turn creates an energy increase that supports the transport of the substance. Rotodynamic pumps are subcategorized as kinetic pumps and centrifugal pumps. Other special types of pumps include jet pumps, viscous drag pumps, double volute pumps, chopper pumps, rotating casing pumps, recessed impeller pumps, self-priming pumps, slurry pumps, and sludge pumps. (Chaurette, 2004)   Ã‚     Ã‚  Ã‚  Ã‚  From left to right: double volute pump design, typical jet pump, venture action of a jet pump (Source: Chaurette, 2004)             In the processing industry, pumps have many different applications. The pumps in processing industries are used to transport the raw materials from one location to another. This may involve the transport of ink, pigment, and paint in chemical processing. In the sugar processing industry, pumps are utilized in material transfer from the raw juice, to the cush-cush, to the lime slurry aspects of processing and even more. Pumps are also used in livestock processing as evidenced by its use in feed distribution.   In agricultural processing, pumps are most often the key machines involved in the transport of water. This is very similar to the use of the first noted pump for the water systems of Babylon. These not only include distribution of water in the system but also the elimination of wastewater from the system. This links with another application of pumps, sewage management as seen in the pumps application for grit removal, waste-activated sludge removal and the like. The ideal feature that pumps provide processing industries is the option of bulk transfer. This speeds up the processing time and allows for a more cost-efficient system. Over-all the simple physical mechanics of a pump have been utilized to create numerous types and designs that have been able to improve the operation of the processing industry. Pumps are now an essential part of processing. Soon, new innovations in pump design will surface as a result of the processing industries demand for higher efficiency. References Al-Jazari, I. (1973). The Book of Knowledge of Ingenious Mechanical Devices  : Kità ¡b fà ­ marifat al-hiyal al-handasiyya, translated by P. Hill. New York, NY: Springer Publishing Company Chaurette, J. (2004). Specialty Pumps. Fluide Design Inc. Retrieved 25 March 2008 from www.fluidedesign.com

Effect of Values and Principles in Social Care

Effect of Values and Principles in Social Care This essay gives an explanation in what way social care values and principles effect practice. Social care is a career where people partner with others who are disadvantaged, have special needs or marginalized. Interventions to the needy are given and funded by independent agencies, or statutory organizations that support young adults, older people and children in their day to day services (Payne 2008). These agencies provide services that the disadvantaged are not able to provide for themselves. Social caregivers may work for example, with people with physical disabilities, homeless, children in residential care, people with drug dependency, older people, and families in the society. Social care is achieved through the planning of individualized and group programs of care based on certain needs. All the interventions and involvements are based on established thorough knowledge and understanding of lifespan development. There are certain values which are vital when giving social care to the needy (Payne 2008). Social care values strengthen all the skills, training and competences that caregivers have (Gergen 2001). They are the values which make a difference in the delivery of care services. It is important that people chosen to give the services are the right people with the values needed to deliver care and support. My value base and its relationship to the social care values encompasses the principles and standards which enhance my work when giving care. I regard dignity and respect for other people very highly. I derived all these moral cultures from my parent and also based on my Christianity belief. Individuals of personality are courteous. In my culture, respect among children and parents are reciprocal. It is a traditional goal that all parents should educate their children how to respect people, also parent give their children similar respect due to them. Similarly, in my belief, it is a special obligations to achieve this in the Biblical commandments. According to the book of Exodus 20:12 ‘’Honor thy father and thy mother. This identical word is treated to say that individual dignity is enormously significant. Preserving parents dressed and nourished when they could no longer act for themselves certainly maintains their dignity. Similarly, aiding parents to and fro of their home conserves their dignity. With respect and dignity in mind, I will be able to treat all people respectfully regardless of their ethnicity, age, and other factors that could be prejudicial. I recognize and support the people’s individual needs and give the needy the care and support they deserve without prejudice. Every human being has a right to choose how they live. Every person has equal opportunity and choice for life. Giving social care should not reap them off their choice and control in their lives. Making sure that individual are completely participating in any choice that touches their care, as well as their own choices (like whatever to eat, whatever attire and whatever hour to go their bed) and open decisions around the facility (like menu design or employing new employees). Caregivers should not assume that individuals cannot make choices. Caregivers are to have the necessary skills to embrace individual with cognitive problems in choice making. Politely conversing with clients to understand his/her needs are crucial in enhancing quick recovery and satisfaction (Moonie Windsor 2005). The service providers need to acknowledge their clients’ personal beliefs and identities by availing effective services to their independent of the nature and diversity of the same. The client would not feel separated from the environment he/she is in. Lastly, the service providers should uphold confidentiality. Service users and patients entrust staff in various organizations with sensitive information relating to their health issues and other personal matters. This is done as part of seeking advice, treatment and support. The service users do this in confidence with expectations that the health workers will value their privacy and act appropriately. In some cases such as mental sickness, patients may be unaware of their rights in regard to confidential information. This, however, does not mean that the duty of confidence should be dimi nished. It is vital that patients’ trust between caregivers and users is maintained. All social workers have their own set of morals and internal value systems. Sometimes, social workers are faced with circumstances in which their morals and values conflict with their clients. The principles of social care values must be derived from a person’s human rights (Fisher, Blackmore, Snaith Seamons, 2005, p. 84). Client confidentiality is a vital component of a client-health worker relationship. It ensures that personal and private information divulged by the client will be kept out of reach and safe from unauthorized people, both inside the workplace and out of it (Fisher, Blackmore, Snaith Seamons 2005, p. 85). It is an unspoken rule that a clients permission must be asked before any sharing of information to unauthorized people. Although confidentiality should be practiced at all times, it can have limitations. A health worker can breach confidentiality if a client becomes a threat to himself or to others. Health workers can reveal client information to unauthor ized personnel when a client verbalizes that he was involved in a crime or if he will be committing a crime. An example of a real life confidentiality dilemma is, I was confronted with a scenario when I was taking care of a teenage girl who was pregnant. I was involved in activities to assist her go through the pregnancy and so we created a good relationship. The girl confided in me and would share her sentiments with me boldly. I was, however, faced with a dilemma. As the pregnancy advanced, the girl started changing her attitude. She was no longer open with her feelings and many times preferred to be alone and depressed. Communication became difficult because my patient was not willing to open up. After a while she attempted an abortion which was not successful. Instead, the girl ailed and I had to be with her until she recovered. I uphold values which are against abortion. I believe in other alternatives to abortion and totally against the practice. Yet I had to care for a patient who had gone through an abortion without judging or despising her. At one time, I wanted to change course an d seek another patient to engage with ,which, according to social care ethics is wrong as it is discrimination based on my moral beliefs which denies the patient her right to choose what is best for her. Sociological concepts examine the nature, causes, effects and experiences of the marginalized groups within the society. Discrimination is a prejudicial handling of people on the basis with the group or class they belong to. Discrimination can be direct, indirect, unconscious and institutional. Direct discrimination happens when the caregiver or somebody is regarded less positively than another individual for the reason that protected attribute they ought to or are supposed to have or since they partner with somebody who has a secure quality. Indirect discrimination on its own, is a situation, decree, procedure or even a manner concerns to everybody, but has an unbalanced influence on an individual with a safeguarded quality. It can be within one right if one can show that one actually proceeded sensibly for a comprehensive occupational aim. The unconscious discrimination is that manner of attitudes which involved without thought or aim, but extremely throughout practice or prejudice d ideas. Individuals discerning unconsciously will regularly respond with shock when their conduct is indicated. The last one which is the Institutional discrimination, it refers to the strategies of the domineering race/culture/genderorganizationsand the manners of the characters who dominate these institutions and apply rules that are meant to a disparity and / or damaging influence on marginal race/culture/gender parties. Discrimination,formulating support against others for the reason of race or ethnicity(Hellman Deborah 2008). Discrimination leads to the formation of the marginalized groups, which are the specific classes of people who are socially excluded or blocked from accessing rights, opportunities, and resources such as employment, housing, health care, etc. Such socially excluded people are blocked from participating in the community’s social, economic, and political life (Sakomoto Pitner 2005). Consequently, they suffer psychologically and emotionally, and this may threaten their health with diseases and sometimes cause death. Examples of marginalized groups include: people living in poverty, disabled people, drug addicts, old people, uneducated, homeless people, and the young careers (Sakomoto Pitner 2005). Using the social construct of employment, employers have a notion that the disabled persons are less productive and are more prone to accidents (Sakomoto Pitner 2005). Thus, they end up being discriminated, and yet they can perform the duties if assigned the job responsibilities. The effects of discrimination on Disabled, according to Payne (2008), disabled people with enough intelligence and capability to work are denied chances by employers assuming that they are more of burdens than employees within a company. Such people lose chances of employment in favor of non-disabled people. Social justice and social welfare values also promote the anti-discriminatory practice. This implies that all the people within the society are treated fairly by ensuring legal rights and optimization of well being. This value also ensures that the service providers balance the client’s individual rights and those of others. This is achieved by offering all the service users equal chances without making compromises. Lastly, empowerment is another value that underpins ant-discriminatory practices. Empowerment allows all the individuals opportunities to take responsibilities without the fear of intimidation. Moreover, empowerment allows individuals to make individual decisions and judgments freely in a social care setting, as long as they comply with the set social standards (Gergen 2001). Anti-discriminatory practice is an action taken to prevent discrimination against people on the basis of class, race, gender, or disability. This practice promotes equality at the workplaces, including the care setting (Thompson 2011). The three pieces of Legislation that underpin anti-discriminatory practice are; Firstly, Human Rights Act 1998, it is an Act of the European Convention on Human Rights, which allows individuals to impose 16 of the important moralities and options covered in a UK court of law. It obliges parliament and community organizations more responsible to UK people across the courts. The Act addresses the major rights that influence honestly on service delivery in the social care sectors and health care. The Act involves mostly important to dignity in care, involve the right to life, the right not to be endangered to unfeeling or humiliating therapy and the right to a personal life. Secondly, Health and Safety at Work Act 1974, it is an Act that coverings an extensive choice of subjects connecting to place of work, health, welfare and well-being through various sectors. It makes employees understand that , they have a general duty under the Act to look after one another also collaborate with establishments’ health and safety obligations. Also, it provides a safe procedure in the support of dignity in care. Thirdly, The Equality Act 2010, it is an Act that is used instead of anti-discrimination legislation. it brings collectively, balances and in several respects, covers the present equality rule. It objectives is to compose more harmonious, stronger and stress-free to go along in direction to make the social order better. The Equality Act guards individuals collecting care and the workers that deliver it from remaining nursed unlawfully because of some personalities that are safeguarded below the law. The ‘safeguarded personalities’ are: race, disability,gender relocation, maternity and pregnancy, religion or belief and age, and sex. In conclusion, it is very important that caregivers follow the rules and procedure so as to provide quality care service. Delivering care, in an approach that expresses esteem for a persons right and individualism is central to the profession. However, to sustain this objective can be challenging due to different influences such as mental injury and official issues such as the outcomes of ageism and short prospects of care. Effective social care profession will simply be achievable when all memberships of the interdisciplinary group communicate a collective conventional value.

A Computerized World :: essays research papers fc

COMPUTERS A Computerized World Computers play an important role in this modern society. All people around the world are forced the â€Å"computer age† nowadays. Since the first computer was made in the late 1950s, which I heard that was came from the Chinese Abacus, the technology has developed extremely. Computers are everywhere and control a great deal of our living environment. More and more areas are being taken over by the computer. Not able to use a computer is a serious handicap with ramifications in all areas of life. Therefore, if people do not know computers or do not know how to use them it means that they are not prepared for the future. They will fall behind our advancing society. Computers have been applied to industry, agriculture, political affairs, economy, military, science and many other fields; it is becoming more and more important. It is reason why I feel; I need to know more about computers such as why computer is useful, history of computer, and Internet. COMPUTERS ARE USEFUL IN OUR LIFE Nowadays, no matter what the professions, a mainstay of the companies prefers to hire employees who basically need to know how to operate computers. â€Å"Knowledge of computers† has become a basic requirement in job descriptions. As computers are capable of handling large amounts of data in a very short time, they are well suited for word processing. For instance, medical officers use computer to record patients’ data for finding them easier and more conveniently. Banks also use computers to store information for consumers to know their account conveniently and orderly, etc. The government agencies are the one who use computers most because they need to record confidential data, for instance, the military, and the U.S Census Bureau, etc. The business also use computer password system in the companies that to avoid other companies’ stealing their business secrets. Therefore, the secret data will not let out to other countries or companies. Since a small diskette can contain much more data than a written page, and it takes less place, I think it will not be too long all the paper-archives are replaced by magnetic tapes and diskettes. It is possible to get the American telephone book on just one diskette. HISTORY OF COMPUTERS   Ã‚  Ã‚  Ã‚  Ã‚  About two hundred years before, the word â€Å"computer† started to appear in the dictionary. Some people even did not know what is a computer. However, most of the people today not just knowing what is a computer, but understand how to use a computer.

Beneficial Pets Essay -- essays research papers

Would you like to live a happy and productive life? Then get pets! I must admit it is hard to believe that domesticated animals can promote mental and physical health, but many studies have shown that they can. On the other hand, you must find a pet that is compatible with you or with your life style. Maintaining good mental health is crucial for living a "normal" life. Many psychiatrists have found that patients with anger management problems can be calmer with a pet around the house. Sometimes, just the feel of a pet in the house can do wonders on the nerves and eliminate certain aggravation. A significant point that have been brought up by animal right activists is that abuse inflicted on animals is, in many cases caused by frustration caused by an outside conflict. Outside conflicts can be caused by work stress, school, and/or relationships. On the other hand, if you have control of your temper your should have nothing to worry about. I have found that having multiple pets around can be difficult, but with the hard work comes satisfaction and happiness. Personally, I own two birds and six fish; my two birds are in separate cages, so they do not fight or maybe even kill each other! In my fish tank, there is no predatory fish, which would endanger the other fish in the tank. Separating animals that could do harm to each other is a good method for ensuring their safety. In addition, you must remember to spend an equal amount of time with your pets†¦ even your...

How Tiger Woods Affects the Game of Golf Essay -- essays research pape

How Tiger Woods Affects the Game of Golf Like Muhammad Ali is to boxing and Michael Jordan is to basketball, Tiger Woods is considered by many to be the greatest golfer of all time. Due to his incredible playing on the course, his young age, and the endorsement deals he signed with major advertising companies, Tiger Woods’ fans place him on the â€Å"best of the best† list in professional sports. Society places an enormous amount of responsibilities on its champions or favorites. â€Å" Sure, he is good on the course, but how well does he support society? What does he stand for†, the public says. There is more to Tiger Woods than a good golf swing or how well he can say â€Å" Buy these shoes† in front of the advertisers’ cameras. Even though Tiger would never say it, his influence over the game of golf and society as a whole far outreaches the twenty-six years he spent on the planet so far. Tiger Woods started playing golf in his garage, with a cut off club, when he was eleven months old. Now, twenty-six years later, he glides through the toughest, most widely respected golf courses in the world as if he was born to win. Golf course owners and managers change the distance from the tee-boxes to the hole in order to make the course more difficult for Tiger. He makes most courses look easy to play well on, despite the actual level of difficulty. He is the youngest player to win the Masters Tournament in the history of golf. Tiger makes over one million per tournament in which he places in t...

Corporate Wars Essay

Corporate war is the war between opponent firms who compete with each other for greater market share. There are always 2 groups involved in a corporate war and they are: The target company and the competitors. Whenever there is competition the first thing the target company does is to develop its marketing plans based on what they think their opponent will do. The companies formulate two strategies: * The first being their opening move * The subsequent moves are based on the competitor’s strategy But in any case the company’s success depends upon how well they prepare their marketing strategies. To do this effectively a company must carefully study its competitors as well as its potential and actual customers. Besides this the company must also identify its weaknesses. The company should also decide as to which competitor should be attacked and which one to be avoided. According to Philip Kotler: * Poor firms ignore their competitors * Average firms copy their competitors * Winning firms lead their competitors Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations. In business we do not have enemies, but we do have competitors; and we do not fight for land, but we do compete for market share. Types of marketing warfare strategies:- Offensive marketing warfare strategies – They are strategies designed to obtain some objective, usually market share, from a target competitor. In addition to market share, an offensive strategy could be designed to obtain key customers, high margin market segments, or high loyalty market segments.  Fundamental principles:- 1. Assess the strength of the target competitor 2. Find a weakness in the targets position. Attack at this point. 3. Launch the attack on as narrow a front as possible. Whereas a defender must defend all their borders, an attacker has the advantage of being able to concentrate their forces at one place. 4. Launch the attack quickly. Types of offensive marketing warfare strategies:- * Frontal Attack – This is a direct head-on assault. It usually involves marshaling all your resources including a substantial financial commitment. All parts of your company must be geared up for the assault from marketing to production. It usually involves intensive advertising assaults and often entails developing a new product that is able to attack the target competitors’ line where it is strong. It often involves an attempt to â€Å"liberate† a sizable portion of the target’s customer base. * Envelopment Strategy (also called encirclement strategy) – This is a much broader but subtle offensive strategy. It involves encircling the target competitor. This can be done in two ways. You could introduce a range of products that are similar to the target product. Each product will liberate some market share from the target competitor’s product, leaving it weakened, demoralized, and in a state of siege. If it is done stealthily, a full scale confrontation can be avoided. Alternatively, the encirclement can be based on market niches rather than products. * Leapfrog strategy -This strategy involves bypassing the enemy’s forces altogether. In the business arena, this involves either developing new technologies, or creating new business models. This is a revolutionary strategy that re-writes the rules of the game. The introduction of compact disc technology bypassed the established magnetic tape based defenders. The attackers won the war without a single costly battle. This strategy is very effective when it can be realized. Defensive marketing warfare strategies – They are a type of marketing warfare strategy designed to protect a company’s market share, profitability, product positioning, or mind share. Fundamental principles:- 1. Always counter an attack with equal or greater force. 2. Defend every important market.   3. Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. 4. The best defense is to attack yourself. Attack your weak spots and rebuild yourself anew. 5. Defensive strategies should be the exclusive domain of the market leader The main types of defensive marketing warfare strategies are:- * Position defense – This involves the defense of a fortified position. This tends to be a weak defense because you become a â€Å"sitting duck†. It can lead to a siege situation in which time is on the side of the attacker, that is, as time goes by the defender gets weaker, while the attacker gets stronger. In a business context, this involves setting up fortifications such as barriers to market entry around a product, brand, product line, market, or market segment. This could include increasing brand equity, customer satisfaction, customer loyalty, or repeat purchase rate. It could also include exclusive distribution contracts, patent protection, market monopoly, or government protected monopoly status. * Mobile defense – This involves constantly shifting resources and developing new strategies and tactics. A mobile defense is intended to create a moving target that is hard to successfully attack, while simultaneously, equipping the defender with a flexible response mechanism should an attack occur. In business this would entail introducing new products, introducing replacement products, modifying existing products, changing market segments, changing target markets, repositioning products, or changing promotional focus. This defense requires a very flexible organization with strong marketing, entrepreneurial, product development, and marketing research skills. * Counter offensive – This involves countering an attack with an offense of your own. If you are attacked, retaliate with an attack on the aggressor’s weakest point. Flanking marketing warfare strategies – They are a type of marketing warfare strategy designed to minimize confrontational losses. Fundamental principles:- 1. Avoid areas of likely confrontation. A flanking move always occurs in an uncontested area. 2. Make your move quickly and stealth fully. The element of surprise is worth more than a thousand tanks. 3. Make moves  that the target will not find threatening enough to respond decisively to. The main types of flanking marketing warfare strategies are:- * Flanking Attack – This is designed to pressure the flank of the enemy line so the flank turns inward. You make gains while the enemy line is in chaos. In doing so, you avoid a head-on confrontation with the main force. The disadvantage with a flanking attack is that It can draw resources away from your center defense, making you vulnerable to a head-on attack. In business terms, a flanking attack involves competing in a market segment that the target does not consider mission critical. The target competitor will not be as concerned about your activities if they occur in market niches that it considers peripheral. * Flanking Position – This involves the re-deployment of your resources to deter a flanking attack. You strengthen your flank if you think it is vulnerable. The disadvantage of this defense is that it can distract you from your primary objective and siphon resources away from where they are needed most. In business terms, this involves the introduction of new products, product lines, or brands, the defensive re-positioning of existing products, or additional promotional activity in a market niche. It requires market segmentation and/or product differentiation. You protect against potential loss of market share in a segment by strengthening your competitive position there. * Guerrilla marketing warfare strategies – They are a type of marketing warfare strategy designed to wear-down the enemy by a long series of minor attacks. Rather than engage in major battles, a guerrilla force is divided into small groups that selectively attacks the target at its weak points. To be effective, guerrilla teams must be able to hide between strikes. They can disappear into the remote countryside, or blend into the general population. The general form of the strategy is a sequence of attacking, retreating, and hiding, repeated multiple times in series. It has been said that â€Å"Guerrilla forces never win wars, but their adversaries often lose them. Strengths:- 1. Because you never attack the enemy’s main force, you preserve your resources. 2. It is very flexible and can be adapted to any situation, offensive or defensive. 3. It is very difficult to counter with conventional methods. Baskin-Robbins is an American global ice cream parlor based in Canton, Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. The company is known for its â€Å"31 flavors† slogan, more than the 28 flavors then famously offered at Howard Johnson’s restaurants, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence the iconic small pink spoon. The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins, owning Burt’s Ice Cream Shop and Snowbird Ice Cream respectively. Snowbird Ice Cream featured 21 flavors, a novel concept for the time. When the separate companies merged in 1953, this concept grew to 31 flavors. By 1948, Burt and Irv opened six stores, the first franchise covering the sale of ice cream was executed May 20, 1948, for the store at 1130 South Adams in Glendale (Store #1). Burt and Irv were brothers-in-law. In 1949, the company’s production facility opened in Burbank. They made the decision to sell the stores to the managers, thus becoming one of the first franchised food service businesses. In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 look was 804 North Glendale Ave. in Glendale, California in March 1953. Between 1949 and 1962, the corporate firm was Huntington Ice Cream Company. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to Baskin-Robbins, Inc. on November 26, 1962. Baskin-Robbins also was the first to introduce ice cream cakes to the public. 31 Flavors# * Banana Nut Fudge * Black Walnut * Burgundy Cherry * Butterscotch Ribbon * Cherry Macaroon * Chocolate * Chocolate Almond * Chocolate Chip * Chocolate Fudge * Chocolate Mint * Chocolate Ribbon| * Coffee * Coffee Candy * Date Nut * Egg Nog * French Vanilla * Green Mint Stick * Lemon Crisp * Lemon Custard * Lemon Sherbet * Maple Nut| * Orange Sherbet * Peach * Peppermint Stick * Pineapple Sherbet * Pistachio Nut * Raspberry Sherbet * Rocky Road *  Strawberry * Vanilla * Vanilla Burnt Almond| * Orange Sherbet * Peach * Peppermint Stick * Pineapple Sherbet * Pistachio Nut * Raspberry Sherbet * Rocky Road * Strawberry * Vanilla * Vanilla Burnt Almond Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother’s ice cream business selling fruit ice and ice cream pops from a horse-drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients. The family business prospered throughout the 1930s, 40s and 50s. By 1960, Mr. Mattus, supported by his wife Rose, decided to form a new company dedicated to his ice cream vision. He called his new brand Haagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated. Haagen-Dazs ice cream started out with only three flavors: vanilla, chocolate, and coffee. But Mr. Mattus’ passion for quality soon took him to the four corners of the globe. His unique ice cream recipes included dark chocolate from Belgium and hand-picked vanilla beans from Madagascar, creating distinctive and indulgent taste experiences. The Haagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising, the story of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops in New York City, but soon distribution expanded throughout the east coast of the U.S., and by 1973 Haagen-Dazs products were enjoyed by discerning customers throughout the United States. In 1976, Mr. Mattus’ daughter Doris opened the first Haagen-Dazs ® Shop. It was an immediate success, and its popularity led to a rapid expansion of Haagen-Dazs ® Shops across the country. In 1983 Mr. Mattus  agreed to sell the Haagen-Dazs brand to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Haagen-Dazs ice cream was founded. Since then, it has become a global phenomenon, available in 50 countries. The same careful attention to quality that Reuben Mattus built into every Haagen-Dazs product remains today. Ice cream lovers the world over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream. From the beginning, Haagen-Dazs ice cream has sought to innovate and bring new frozen dessert experiences to its customers, including distinctive flavors such as vanilla swiss almond, butter pecan, and dulce de leche, to name just a few. Haagen-Dazs was also the first to introduce the world to ice cream bars for a grown-up palate, with the introduction of the Haagen-Dazs brand ice cream bar line in 1986. Other super-premium innovations followed, with frozen yogurt in 1991 and sorbet in 1993.To this day, the Haagen-Dazs brand remains committed to developing exceptional new super-premium frozen dessert experiences, releasing new flavors every year. Mattus invented the Danish sounding ‘Haagen-Dazs’ as a tribute to Denmark’s exemplary treatment of its Jews during the Second World War and included an outline map of Denmark on early labels. The name is not Danish, which has neither an umlaut nor a digraph zs, and it has no meaning. Mattus thought that Denmark was known for its dairy products and had a positive image in the U.S. His daughter Doris Hurley reported in the PBS documentary An Ice Cream Show (1999) that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original The ice cream comes in many different flavors and is a â€Å"super-premium† brand, meaning it is quite dense (very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has high butterfat content. Haagen-Dazs is also meant to be kept at a temperature that is substantially lower than most ice creams in order to keep its intended firmness. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on. In 1980, Haagen-Dazs unsuccessfully sued Frusen Glà ¤djà ©, an American ice cream maker, whose name without the acute accent is Swedish for â€Å"frozen delight†, for using similar foreign branding strategies. Haagen-Dazs was bought by Pillsbury in 1983. General Mills  bought Pillsbury in 2001. However, in the United States and Canada, Haagen-Dazs products are produced by Nestlà © subsidiary Dreyer’s, which acquired the rights as part of the General Mills-Pillsbury deal. The brand name is still owned by General Mills but is licensed to Nestlà © in the US and Canada. To offset increasing costs of their ingredients and the delivery of the product, Haagen-Dazs announced that in January 2009 it would be reducing the size of their ice cream cartons in the US from 16 US fl oz (470 ml) to 14 US fl oz (410 ml).Additionally they announced that in March 2009 they would be shrinking the 32 US fl oz (950 ml) container to 28 US fl oz (830 ml). In response, Ben & Jerry’s said that they would not be changing the sizes of their cartons. Common Rivals of Baskin Robbins and Haagen Dazs London Diary is the established market leader in the premium ice cream segment. With its rich unique taste and smooth creamy texture. London Diary offers a truly delicious and unforgettable ice cream experience-which you can lose yourself in! With a $5 correspondence course from Penn State in making ice cream, two regular guys named Ben and Jerry open their first ice cream scoop shop in Burlington, Vermont. Heroes for Ice Cream Hungry for Justice SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute in the 1960s and 1970s using data from Fortune 500 companies * Strengths: Characteristics of the business or project that give it an advantage over others * Weaknesses: Are characteristics that place the team at a disadvantage relative to others * Opportunities: External elements that the project could exploit to its  advantage * Threats: External elements in the environment that could cause trouble for the business or project Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. First, the decision makers should consider whether the objective is attainable, given the SWOTs. If the objective is not attainable a different objective must be selected and the process repeated. Users of SWOT analysis need to ask and answer questions that generate meaningful information for each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful and find their competitive advantage. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company’s unique value chain. SWOT analysis groups key pieces of information into two main categories: Internal factors – The strengths and weaknesses internal to the organization. External factors – The opportunities and threats presented by the external environment to the organization. The internal factors may be viewed as strengths or weaknesses depending upon their effect on the organization’s objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix. SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade its users to compile lists rather than to think about what is actually important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats. It is prudent not to eliminate too quickly any candidate SWOT entry. The importance of individual SWOTs will be revealed by the value of the strategies it generates. A SWOT item that produces valuable strategies is important. A SWOT item that generates no  strategies is not important. The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study/survey. Some findings from Menon et al. (1999) and Hill and Westbrook (1997) have shown that SWOT may harm performance. Other complementary analyses have been proposed, such as the Growth-share matrix.