Essay on The Relationship between Dido and Aeneas - 774 Words

The Relationship between Dido and Aeneas Throughout the beginning of the Aeneid Dido, the queen of Carthage, and Aeneas, son of Venus and leader of the Trojans have an intimate relationship that ends in death. The relationship begins in Book I when Venus, the goddess of love, has her other son Cupid fill Dido with passion for Aeneas, to ensure Aeneass safety in this new land. Meanwhile Venus/Plotted new stratagems, that Cupid, changed/ In form and feature, should appear instead/ Of young Ascanius, and by his gifts/ Inspire the queen to passion, with his fire/ Burning her very bones. (693) Venus did this to protect Aeneas and his son, in fear that Dido would have otherwise been cruel to them. As Aeneas tells his story he portrays†¦show more content†¦They both do this for their own personal well being, but it does bring the couple together even more then originally intended. Didos passion has gone out of control, which causes physical and emotional disorder. What woman/ In love is helped by offerings or altars?/ Soft fire consumes the marrow-bones, the silent/ Wound grows, deep in the heart. (67) This is an excellent example of Didos inability to control her passion, whereas she resembles the fire, and the wounds make the fire grow deeper. The reference to her marrowbones is probably in place to reinforce the lust that cupid had burned within her bones earlier. Her burning passion for Aeneas makes her grow physically sick. Dido has realized that her relationship with Aeneas is over, and that her compelling passion for him will bring her to an end, and she is still unable to change the course of events. When Dido learns about Aeneass departure she is overcome by rage, and despair, which brings her to the decision that she will kill herself. Then Dido prays for death at last; (488). She has hoped that Aeneas would fall and die, untimely, let him like unburied on the sand. (662). At this time she lies down on the funeral pyre and stabs herself with Aeneass sword. Although Aeneas was a star - struck lover, he is driven by fate to his only true love, Italy, and it appears that he has replaced his love for Dido with the love for his future home. Shove off, be gone! AShow MoreRelatedThe Relationship Of Dido And Aeneas1652 Words   |  7 PagesSam Whiteman Dido and Aeneas Marriage The relationship of Dido and Aeneas is a complicated story. Beginning at the end of book one and continuing until after she is dead and in the underworld in book six. The two lovers disagree on the terms of their relationship, Dido believes they are wed while Aeneas does not believe they are in a formal relationship. The two Goddesses who put Aeneas and Dido together were Venus, of erotic love and fertility, and Juno, of marriage. Originally Dido’s love wasRead MoreAeneas And Dido : The Outcome Of One Of The Most Tragic Love Stories Essay1578 Words   |  7 PagesAeneas and Dido are the outcome of one of the most tragic love stories, first described in Virgil s Aeneid. Before Aeneas founded Rome, in the days of being a Roman Soldier, he left a fallen troy, and a number of followers on 7 ships. He however was shipwrecked on the shores of Carthage, the great African City ruled by Queen Dido. Dido and Aeneas fell deeply in love, but the gods called Aeneas away to fulfill his destiny in Italy, and Dido was left heartbroken and alone. In her despair, she builtRead MoreDido Aeneas Relationship778 Words   |  4 PagesDIDO AND AENEAS RELATIONSHIP Throughout the beginning of the Aeneid Dido, the queen of Carthage, and Aeneas, son of Venus and leader of the Trojans have an intimate relationship that ends in death. The relationship begins in Book I when Venus, the goddess of love, has her other son Cupid fill Dido with passion for Aeneas, to ensure Aeneass safety in this new land. Meanwhile Venus/Plotted new stratagems, that Cupid, changed/ In form and feature, should appear instead/ Of young Ascanius, andRead MoreFire, Furor and Internal War Essay1193 Words   |  5 Pagesassociated with violence and insanity. Dido’s love for Aeneas exemplifies the internal turmoil that afflicts individuals when they are deprived of the love that they crave so ardently. Virgil accomplishes this through the incorporation of the symbol of fire and through the platonic metaphor of the war between reason and appetite in his work. Virgil uses the dual nature of fire to depict the change in the disposition of Dido’s relationship with Aeneas. Fire is a common literary symbol for the eroticRead MoreLiterary Theorist Thomas Pavel Takes A New Approach In1021 Words   |  5 Pagespresented through Aeneas’s relationship with his father versus his relationship with Dido. When interpreting the myth solely through the binary opposition, the myth ultimately deems blood relations more significant than voluntary association, but it fails to recognize the details that lead to profound implications within Aeneas’s voluntary association to Dido. Books III and IV of the Aeneid mostly depict Aeneas’s time in Carthage and his romantic relationship wih Dido which also presents the binaryRead MoreDutiful Men and Their Emotional Women in the Odyssey and Aeneid1567 Words   |  7 PagesEmotional Women† In reading the Aeneid I took a particular interest in the relationship that develops between Aeneas and Dido and how this relationship highlights the desires and roles that each gender may have had in this time period. For example it seems the male desire is to seek his kingdom while the female role seems to secure a partner. Dido and Aeneas in Book Four resemble the relationship that we see between Odysseus and Calypso in Book Five of the Odyssey. The departure of the two menRead MoreFire Imagery In Aeneas And Creusa991 Words   |  4 PagesAeneid), and one character (Aeneas). According to Aeneas, there are two fundamental kinds of love, passionate love and pious love. With the use of fire imagery, Virgil makes references to these two forms of love. However, he makes it clear that they are very different and are not to be confused with one another. A conflict occurs between these two different forms of love which causes each to highlight the other. With the passionate romance of Aeneas and Dido, as well as Aeneas and Creusa, Virgil usesRead MoreThe Aeneid By Virgil Vs. Aeneas Essay1506 Words   |  7 Pagesthe main character Aeneas is born of Venus; he is the pious, loyal hero of Rome from Troy. The idea of a hero in Virgil’s epic poem was built upon a dual pillar structure of piety and loyalty. The ideal version of piety is exemplified in Aeneas, who often sacrifices his own loyalties to appease the gods. The other pillar that the book stands upon is loyalty to friends, family, the gods, and the future. These two pillars often clash and Aeneas must choose one over the other, Aeneas always chooses loyaltyRead MoreThe Role of Fire in Romantic and Family Love on Reading the Aeneid1224 Words   |  5 PagesAeneid: the romantic, lustful love (as felt by Dido for Aeneas) and the grounded, honest, family love (as felt between Aeneas and Anchises). There is a dynamic relationship between the two sides of love which causes eac h to emphasize the other Ââ€" an emphasis that is facilitated by Virgils common use of fire and flame imagery to describe both types of love. Upon analyzing the lustful episode between Dido and Aeneas and the image of Aeneas fleeing troy bearing his father, Anchises, onRead MoreRoma before Pax Romana1490 Words   |  6 PagesRomans not only of ancient time, but also of contemporary time to Vergil. Through contrast of Aeneas and Dido in patriotism and piety, Vergil takes side of Dido and criticizes Aeneas, who is epitomize values during Roman empire, implying that Vergil himself holds doubts on values set by Augustus. To start, Vergil uses Aeneas, a patriotic hero, to cast doubt on patriotism: is patriotism all that important? Aeneas is without a doubt a patriotic figure: he tries to protect falling Troy, deeply mourns for

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You live on a road that is a main bus route to the local...

TASK 1 You live on a road that is a main bus route to the local secondary school. During the cold weather, your road did not get gritted. Write a letter to the council persuading them that your road needs to be made a priority road for gritting. The council’s address is: Suffolk County Council Headquarters Prospects House Main Street Ipswich IS4 0TV Dear Sir I am writing this letter of complaint to express my dissatisfaction with the standard of gritting which was not carried out during the period when snow and ice was on our roads. Although I live on a main bus route which would take my children to school this road was never gritted therefore my children were unable to attend their secondary school as the busses†¦show more content†¦Children who travelled by bus couldn’t get here as busses had been cancelled, children who walked to school didn’t arrive as their paths were slippery and a danger to their safety. Therefore a decision had to be made and it was after due consideration of all safety aspects that â€Å"The school was closed† until the weather was a little better. Should the weather be bad next year the same situation will apply. â€Å"The school will be closed† and all parents and cares will be notified the day before or as early as possible. TASK 3 You are a student at the school that was closed during the bad weather. Write a contribution to the forum discussion giving your opinion on the closure and why. I attend the secondary school which was closed over the period of heavy snow falls last month. Personally I feel as soon as it snows everyone says â€Å"oh my god can’t go to school it’s snowing† or â€Å"oh my god can’t go to work the roads are too bad† in other words its and excuse to have a day or two off and have fun tobogganing, building snowmen or just having fun in the snow as it doesn’t snow very often so you just have to make the most of it. Everyone love to have the time to do these fun things no matter what age youShow MoreRelatedIncreasing the Use of Bicycles3024 Words   |  12 Pagesalso been implementing a program with the bicycle as an alternative option in the drive to help reduce congestion and pollution as it occurs at this time. Groningen city is one example of cities in the world that introduced bicycle as one of the main transportation, so it is known as the city bike and was ranked among the top in the Dutch city bikes with other levels of bicycle use around 40% (fietsbraad, 2009). With the infrastructure and policies that support traffic traveling in cycling by givingRead MoreRoad Transport11468 Words   |  46 PagesNATIONAL ROAD TRANSPORT POLICY Introduction 1.1 Road transport is vital to economic development, trade and social integration, which rely on the conveyance of both people and goods. Reduction in transport costs promote specialization, extend markets and thereby enable exploitation of the economies of scale. Global competition has made the existence of efficient transport and logistic systems in delivery chain an absolute imperative. Easy accessibility, flexibility of operations, door-to-door serviceRead MoreA Study On Integrated Transportation System3301 Words   |  14 PagesPolicies and Recommendations 6 3.1 Approaches to Extreme Population Growth 6 3.1.1 Regional Decentralization Policy 6 3.1.2 Recommendation: Compact City and Improved Government Leadership 6 3.2 Approaches to Congestion 6 3.2.1 Construction of New Toll Road 6 3.2.2 Recommendation: Integrated Transportation System 7 3.3 Approaches to Slum Problem 8 3.3.1 Three Generation of Slum Upgrading Policies 8 3.3.2 Recommendation: Community Participatory and Bottom-up Approach 10 4 Conclusion 10 5 References 10Read MoreThe Role Of Public Or Private Interventions2174 Words   |  9 Pagesapproach is concerned with ‘soft’ matters such as satisfaction with income and perceived adequacy of dwelling. (Khalil, 2012) 1.5.1 The objective approaches The objective approach which is most typically confined to the analysis and reporting of secondary data – usually aggregate data at different geographic or spatial scales – that are available mainly from official governmental data collections, including the census. This is an approach that is often associated with social indicators research thatRead MoreLondon as a Tourist Destination5587 Words   |  23 PagesUK, which also has attractions and things to do much like London. Road Get onto the A57 in Manchester and carry on the A6010 carry on the A5103 till you get to the A56 then carry on. Get onto the A56 and turn off onto the A556 carry on until the M6 then go straight on. When you get to the M1, carry on the M1. Then at the A406 keep going until you get to the A4 then turn off to get onto the A3212 and once you are on the A3213 you are on a straight to London City Centre. Coach There is a NationalRead MoreCompany Case13378 Words   |  54 Pagesdocuments To copy this document: permissions@emeraldinsight.com This document has been downloaded 742 times since 2011. * Access to this document was granted through an Emerald subscription provided by Emerald Group Publishing Limited For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsightRead More3:4 Support Children and Young Peoples Health and Safety5645 Words   |  23 Pagesadjustable. Windows must be in working order. So a pleasant classroom environment is possible. It should not be too hot in temperature as this helps the spread of colds, coughs and other bugs. †¢ Noise: Schools are all built according to what the thinking was at the time of it being built. Some schools were built with open plan classrooms. This may cause problems with noise. If it is possible sliding doors should be installed and used to patrician the classroom off. If this isn t possible differentRead MoreHimachal Pradesh8795 Words   |  36 PagesBritish colonial government came into power. In 1950 Himachal was declared as a union territory but after the State of Himachal Pradesh Act 1971, Himachal emerged as the 18th state of the Republic of India. Himachal has many prestigious boarding schools. Himachal means snow in Sanskrit. It was named by one of the great Sanskrit scholars of Himachal Pradesh, Acharya Diwakar Datt Sharma. Himachal Pradesh has one of the highest per capita incomes of any state in India. Due to the abundance of perennialRead MoreFrench Terms for Ib Sl French B8316 Words   |  34 PagesHome and local area Life in the home; friends and relationships Local area, facilities and getting around Topic Area 2 Health and sport Sport, outdoor pursuits and healthy lifestyle Food and drink as aspects of culture and health Topic Area 3 Leisure and entertainment (includes online) Socialising, special occasions and festivals TV, films and music Topic Area 4 Travel and the wider world Holidays and exchanges Environmental, cultural and social issues Topic Area 5 Education and work School lifeRead MoreConsumer Lifestyle in Singapore35714 Words   |  143 PagesMisery Index 2007-2012 ............................................................................... 3 Learning ....................................................................................................................................... 4 School Life ................................................................................................................................ 4 University Life ..............................................................................................

Inter sex Essay Example For Students

Inter sex Essay Intergovernmentalism as a Mode of Union GovernancePresses Interuniversitaires Europennes the general reader who is interested in current European development and its history as described in memoirs by and biographies of the people who made it, and the specialized reader, students, professors, teachers, researchers, and business executives, dealing with European issues through intellectual or professional pursuits. We publish general books, essays, biographies, memoirs, narratives, and results from research projects and conferences. They are grouped in collections each of which has an institutional origin (Community institutions and politics, Bruges Conferences, social politics, Encounters, etc.) or discuss the construction of Europe from a different vantage point (philosophical and political, environmental, historical, etc.). Each of these series has its proper editorial policy under the responsibility of a director. We publish books from independent authors as well as collective works and results from research centers. A list of the research centers which are spread throughout Europe, can be found in our catalogue. We publish books primarily written in English and French with occasional publications in German, Dutch, Spanish, and Italian. Some works have been translated into several languages. (The choice of language is normally decided by the author.)63 rue des Cottages, B 1180 BruxellesCon tact : Catherine CLOSSON Responsable ditorialeBibliography:Intergovernmentalism as a Mode of Union Governance

Swot Analysis Essay Example For Students

Swot Analysis Essay A SWOT analysis determines a companys position by examining 4 factorsStrengthsWeaknessesOpportunitiesThreatsStrengths and weaknesses are said to be internal, that is, controlled by the company. Opportunities and Threats are outside the companys control and are therefore said to be external influences. StrengthsMost people are willing to try a new product. If they are impressed, they will trust the company and build a loyalty to it. It is the only product of its kind, therefore, it would have a large target audienceAs my company is new, it has no reputation. This could be seen as a weakness, but I prefer to see it as strength, because although it has no goodwill, it also has no bad will against it. Goodwill can be built over time. We will write a custom essay on Swot Analysis specifically for you for only $16.38 $13.9/page Order now My distribution costs would be kept to a minimum, as my channel would be very small. My Company Wholesalers Retailers Consumers. Decisions can be made quickly as there will be a small management team. This means increased efficiency within the firm. WeaknessesMy product is untried and untested, so I have no idea how successful my product will be or if there will be any real demand for it. I will have to employ a distributor as I am a small firm and cannot afford to supply my own distribution. This will still cost a lot of moneyI wont be able to take advantage of any economies of scale, as my company wont be big enoughI have no expert knowledge in any aspect of marketing. But to employ someone who does will cost extra moneyPeople will not want to buy a whole new clothesline just to have this invention on it. OpportunitiesThere is a gap in the market for this product. No one has invented this yet, therefore, it may have the opportunity to monopolise this segment of the market. There may be unsatisfied needs within the market. This will be identified through research. ThreatsThe use of tumble dryers will make my product redundantA competitor may come up with an idea the same or similar, which would threaten my main selling point, originality. Inflation rates, the strength of the pound and employment rates affect the publics disposable income. If this is low, my product will not sell as much as if it was high and the public had more to spend on luxury goods. Technology may advance, leaving my product out of date. This would lessen its appeal greatly, as the public usually wants the most recent technology. The weather is a factor I cant control, but yet it may determine when or if my product sells. Monitoring Environmental ForcesMy company will monitor environmental forces over the next five years using environmental scanning. This is the process of monitoring and analysing the marketing environment of a company. I must define a range of forces that require monitoring. These must be the environmental forces which the business thinks will have the most impact on its future prospects Swot Analysis Essay Example For Students Swot Analysis Essay McDonalds vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonalds organization, the first issue we will examine is their company goals. McDonalds has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonalds has a second company goal that sets them apart from most of their competitors. McDonalds was founded on the principle of giving back to the community, and that remains one of their primary goals today. Through their charities, Ronald McDonalds House and Ronald McDonalds Childrens Charities, McDonalds has pumped millions of dollars back into the community over the years. McDonalds customer service policy is laid out in the McDonalds Guarantee. We will write a custom essay on Swot Analysis specifically for you for only $16.38 $13.9/page Order now The McDonalds Guarantee states, Your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If youre not satisfied, well make it right. Or your next meal is on us. Guaranteed. The customer service procedures of McDonalds are centered on focusing on one customer at a time. They are more concerned with the quality of the service than the speed of the service. Employees usually take only one order at a time. They then prepare that order while the customers wait. After the present customer is satisfied, they move on to the next customer. This procedure allows great accuracy and quality, but lacks speed. McDonalds climate was not very appealing. Everything appeared to be focused around the business instead of the customers. Employees were working at a rapid pace, but it seemed like they had no time for customers. They acted as if it was a burden for them to stop and answer a simple question or refill a drink. The atmosphere was also very noisy. There was constant beeping, banging, and yelling coming from the service area. They did not provide a pleasant ambiance for customers to dine in. McDonalds communication and leadership were also lacking. The only communication between employees and customers was the placement of orders. The employees provided no feedback in terms of double-checking orders or communicating any delays that might occur. Communication between employees consisted of loud yelling throughout the kitchen. In terms of leadership, we did not see a manager present during our entire visit. Diagnosing Burger King was a little more difficult because they do not provide customers with literature (pamphlets) communicating goals and policies, as McDonalds does. However, Burger Kings goals seemed quite clear. They want to individualize each customers order and provide the fastest service possible. Burger Kings policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan, Your way, right away. Operating under this policy makes it very easy to achieve their goals. Through the many choices they provide it is easy to customize each order. Burger Kings procedures are also consistent with their goals. In order to individualize each order they provide customers with many options when ordering. Some options include fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion. The customer can pick any combination of these options that they desire. To facilitate fast service Burger King takes customer orders on a continual basis. One employee takes the customers order, the customer then moves down the line where another employee is preparing the order. Meanwhile, the original employee is taking another customers order. Customers also get their own drinks while they are waiting for their meal. This makes service much faster in that employees do not have to prepare drinks or provide refills. The climate at Burger King was very pleasant. The employees conveyed the attitude that they were there to assist the customers in any way possible. The restaurant was very clean and there were no loud noises from the service area. They also provided relaxing music for customers to listen to while dining. Burger King possessed more than adequate communication and leadership. Employees gave the customers feedback on their orders. Each customer received a receipt, which enabled them to double-check their order. The employees also read the order back to the customer before handing them the order. In terms of leadership, there was a manager in plain sight throughout our visit. The manager showed involvement by taking orders and coaching employees. Our group compared and contrasted McDonalds and Burger King as follows: Comparison between McDonalds and Burger King Analysis: I. Organizational Goals Both McDonalds and Burger King share the same basic organizational goals of profitability, sales volume, fast and courteous service, and cleanliness. There are minor variations to these goals by both companies. II. Organizational Structure When observing McDonalds and Burger king, the organizational structures of the two restaurants were very similar. There appeared to be a crew leader who was a non-managerial employee and, there was a manager who was present behind the counter. The managers of the restaurants seemed to be in control of every aspect of the entire food service process. He had keys to the store, and registers, and also was the only one to take phone calls. One might assume that because both restaurants are chains, there is a hierarchy of command. There is perhaps a regional manager, then a district manager, all the way up to a CEO of McDonalds and Burger King. The distinction between the management and the staff was very clear and apparent by looking at their uniforms. III. Technology Both McDonalds and Burger King are on the cutting edge of technology. They both employ state of the art cash registers and both have electric timers built into their cooking machines. .u7732c10763700835a5707caf28526438 , .u7732c10763700835a5707caf28526438 .postImageUrl , .u7732c10763700835a5707caf28526438 .centered-text-area { min-height: 80px; position: relative; } .u7732c10763700835a5707caf28526438 , .u7732c10763700835a5707caf28526438:hover , .u7732c10763700835a5707caf28526438:visited , .u7732c10763700835a5707caf28526438:active { border:0!important; } .u7732c10763700835a5707caf28526438 .clearfix:after { content: ""; display: table; clear: both; } .u7732c10763700835a5707caf28526438 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7732c10763700835a5707caf28526438:active , .u7732c10763700835a5707caf28526438:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7732c10763700835a5707caf28526438 .centered-text-area { width: 100%; position: relative ; } .u7732c10763700835a5707caf28526438 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7732c10763700835a5707caf28526438 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7732c10763700835a5707caf28526438 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7732c10763700835a5707caf28526438:hover .ctaButton { background-color: #34495E!important; } .u7732c10763700835a5707caf28526438 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7732c10763700835a5707caf28526438 .u7732c10763700835a5707caf28526438-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7732c10763700835a5707caf28526438:after { content: ""; display: block; clear: both; } READ: Female Self Esteem Essay Although the cooking styles vary between Burger King and McDonalds, the method of production is the same. Large batches of food are cooked at once then placed under heat lamps or put in the microwave when an order is placed. Both stores have the same drive through technology with a speaker and a well-lit menu to relay the message to the cooks. Usually whoever takes the order is also the same person to collect the money; however, a different person usually puts the order together for the customer. IV. Employee Motivation The motivation of both stores for employees to perform well is hard to ascertain from just observing, but it appears somewhat obvious. The people working in these establishments appear to have a lower social economic status, and the fact that a paycheck is coming at the end of the week may be the only motivation they have. The stores do have an employee of the month plaque on the wall, but it is doubtful that this is motivation to strive day in and day out for. There is also the fear of potentially losing their jobs if they perform sub standard. V. Communication Both stores employed a very open communication policy. Employees were talking, sometimes shouting at one another to be heard. The management was openly involved in the employees routines and the employees felt no barriers to prevent their communication with the manager. Sometimes in both stores, there would be a break down in communication somewhere along the line and that would result in extended waiting times for customers and sometimes, screwed up orders. VI. Environment The environment at McDonalds and Burger King seems to be a simple, yet unstable one. It is apparent that the majority of people who work there, are not choosing their employment as a career option. Therefore, the workforce is constantly changing and adapting to new employees and new situations. VII. Job Design The design of the job in both McDonalds and Burger King ran smoothly at times. There was autonomy between the different positions. For example, the fry person would just make fries. If he ran into a problem, he could use his knowledge of the fry machine to fix the problem without having to go to management. There was a visual barrier between the different positions, however no position seemed more glorified than another one. VIII. Leadership Style There was similar leadership style employed by the management at both stores. Task orientation was essential to meeting the goal of fast food. Each person had to be focused on the task at hand, because during certain hours of the day, both stores were very busy. There seemed to be little flexibility from management if it meant compromising their goals. IX. Policies/Procedures/Rules/Standards Standardization seemed to be the key at both stores. One can walk into any McDonalds in the country and find that a Big Mac is the same everywhere. Similarly, a Whopper will taste the same at every location. Therefore, the ingredients, and cooking methods must remain constant throughout. There can be no variation. Rules and procedures were posted on clear signs and made directly available to the employee. X. Organization Climate There seemed to be individual autonomy for the most part at both stores. However, the reward system was not easy to identify. They seemed expected to do their job consistently and accurately, perhaps in fear of punishment. They received cooperation from management as long as they were working diligently. Contrast between McDonalds and Burger King Analysis: I. Organizational Goals At first glance there are no posters on the wall that state the goals that McDonalds are trying to each. A customer can find a list of the McDonalds goals in what look to be childrens flyers round the restaurant. The flyers stated that McDonalds goal is ?100% total customer satisfaction.? Also if you werent completely happy with your meal that the restaurant would do whatever it took to make it right. This is not a very realistic goal for a fast food restaurant because with the amount of food that is served everyday there is no way that every customer will be satisfied. When I got to Burger King there were no pamphlets for the customer to read. There was nothing that let the consumer know what the company was all about. There was a large sign, which read the slogan ?Workin for You.? This was what appeared to be the organization goal and it was interesting to see that the slogan was in improper English. Although this goal is much more realistic than the McDonalds counterpart. II. Organizational Structure Although the structure of the two organizations are basically the same there were two differences that I noticed. One difference is in the specific tasks of the employees working the front. In McDonalds there is one person who takes your order and gets your food. Only one person is helped at a time because the cashier has to wait for the food and then serve you. In Burger King there are two separate stations to order and then pick up your food. At the beginning of the line the customer orders and pays in exchange for a number. Then you move down the line to where the customer picks up the food in accordance with the number. This greatly speeds up the lines and reduces the waiting time. The other difference is in the management. At both restaurants there is one manager that handles all the employees working at the time. In McDonalds the manager was no where to be found but in Burger King the manager was at the front letting himself be seen and talking with the customers. .ufdb9325e3f90554c3b199def8185c0fa , .ufdb9325e3f90554c3b199def8185c0fa .postImageUrl , .ufdb9325e3f90554c3b199def8185c0fa .centered-text-area { min-height: 80px; position: relative; } .ufdb9325e3f90554c3b199def8185c0fa , .ufdb9325e3f90554c3b199def8185c0fa:hover , .ufdb9325e3f90554c3b199def8185c0fa:visited , .ufdb9325e3f90554c3b199def8185c0fa:active { border:0!important; } .ufdb9325e3f90554c3b199def8185c0fa .clearfix:after { content: ""; display: table; clear: both; } .ufdb9325e3f90554c3b199def8185c0fa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufdb9325e3f90554c3b199def8185c0fa:active , .ufdb9325e3f90554c3b199def8185c0fa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufdb9325e3f90554c3b199def8185c0fa .centered-text-area { width: 100%; position: relative ; } .ufdb9325e3f90554c3b199def8185c0fa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufdb9325e3f90554c3b199def8185c0fa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufdb9325e3f90554c3b199def8185c0fa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufdb9325e3f90554c3b199def8185c0fa:hover .ctaButton { background-color: #34495E!important; } .ufdb9325e3f90554c3b199def8185c0fa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufdb9325e3f90554c3b199def8185c0fa .ufdb9325e3f90554c3b199def8185c0fa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufdb9325e3f90554c3b199def8185c0fa:after { content: ""; display: block; clear: both; } READ: Self Reflection Essay He also wore a different colored uniform to signify his position in the organization. III. Technology The production level of the two restaurants is the main difference in their technology. McDonalds makes their food in mass production. The burgers are already made and waiting under a heat lamp for you when you order. They are separated into rows depending on what type of burger you order. In Burger King the burgers arent already put together. The burger is cooking in the back but the toppings arent added till the individual orders come. This gives the customer a better chance of getting a fresh meal. IV. Communication There wasnt much communication going on in McDonalds when we were there. The cashiers didnt smile and werent that polite when taking my order. The communication between the cashiers and the cooks consisted of the cashiers screaming into the kitchen. The manager wasnt around so I wasnt able to see the managers interactions with the staff. At Burger King I was welcomed by a smile. The cashiers were nice and even held a conversation with me. The manager was out in front conversing with the staff and the employees. The staff appeared to treat the manager as a friend instead of a superior. V. Environment McDonalds environment was neither customer nor employee friendly. Everything in the restaurant is colored brown which just isnt inviting to customers. The staff has pinstriped uniforms that resemble prison uniforms. The restaurant was also badly lighted which didnt help the color. In Burger King there were windows everywhere and the restaurant was extremely bright. The staff wore bright colored uniforms and there was music playing which was enjoyable for the customers as well as the staff. After our group observed the interactions between management, employees, and customers at both operations, we discovered a few areas where Burger King and McDonalds both needed improvement. To begin with, our McDonalds experience was overall enjoyable, yet a few small, but important, details should be considered. Most of the employees uniforms were worn properly and neatly, but the rest were just plain sloppy. Shirts should be tucked in and clean, and hats should be worn the way hats were meant to be worn. This would show that employees value their jobs, and take them seriously. While we were dining, we could not help but notice the loud, high pitched, constant beeping noises coming from the kitchen area. These extremely irritating noises did not stop the entire time. This prevents the guests from enjoying their meals in a soft, relaxing atmosphere. Quiet background music at McDonalds would probably help the ambiance a bit and offset some of the noises coming from the kitchen. We also noticed that even though it was not busy, there was not a manager in sight. In fact, we can not be sure that one was on duty at the time of our visit. At Burger King it was nice to see the manager working along with the employees by taking orders and preparing food. The major problem that we found with Burger King was the lack of menu consistency. The location that we visited did not offer salads, while most other Burger Kings do. We feel that if a salad is available at one location, then a customer should expect to be able to enjoy the same salad at any Burger King. It is comforting to a customer to know that the food will be the same (in preparation and availability) at whichever store he or she chooses to visit. We did enjoy how they were willing to accommodate our personalized orders, but it is not appropriate to charge for one slice of tomato or lettuce. McDonalds did advertise quite a bit of community involvement and service. At Burger King we did not see signs of any type of contribution to the community. People may think that the company is greedy and only cares about profit. A charity would show that Burger King cares about the community. In addition, both of these restaurants desperately need to incorporate the fundamentals of great service into their game plans. It would make a tremendous difference if a cashier would very simply smile and say ?thank you? after returning your change. From the expressions on the faces of some of the employees we felt as if we ruined their entire day just by walking through the door! Personality and attitude should be major considerations when hiring employees. Hire only those who will take pride in their jobs, be professional, and treat the guests very well. Our final recommendation for both operations is to adopt a ?Total Quality Management? philosophy. Food should come out with the right ingredients and at the correct temperature. It is a waste of time and money to make an order over again if it is not perfect the first time. With better training and communication there should be no reason for orders to be less than perfect. The proper attention could be directed to the next customer waiting in line. If things are done correctly the first time, it will save aggravation for the guest, who, by the way, will remember that his order came out exactly how he wanted it. Basically, just take care of the customer. Give employees the power to do whatever it takes to make them happy. Exceed their expectations and, in return, you will have a life long patron. He will be back again, and again, increasing long run profitability. This concept should be applied to McDonalds as well as Burger King, to helpattain their corporate goals. References McDonalds Corporation. (1992). We Guarantee It. Oak Brook, IL: Author. McDonalds Corporation. (1992). Good Neighbors. Oak Brook, IL: Author Marketing and Advertising

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