Advertising Essay Example | Topics and Well Written Essays - 500 words - 3

Advertising - Essay ExampleAdvertising has changed oer time, and advertising of thepresenttime is not as the same what advertising used to be threescore years ago. In this paper, I will look at how the techniques used in advertising shit changed over the years while some aspects still maintain theappeal, as well as analyse how advertising works.Thegradualtechnological advancement over the years has bought with itmodernforms of advertising such as the use of the internet. However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to arise the attention of potential customers. According toFowles(2011), advertisers usuallytargetthepsychologicalneeds of consumers through their use of fine art and texts based on the emotional point of view. Advertisers take advantage of the fact that people have deep-lying desires and that individuals in camerayearn for certain things topresenttheir propositions in the mostappealingways. They do this by creating images in the minds of consumers close to howgoodthey willfeelwhen they finallysatisfytheirlonging (Fowles, 2011).An advertisement contains acombinationof some(prenominal) texts and graphics but in some cases, only texts or graphics. When there is the use of textual components in advertisement, one has to make sure that the words usedbringout the core in the outgo way possible. Bove et al. (2009) suggest that the services of a copywriter, as unknown to many, areextremely decisive in the success of an advertisement. Copywriters know how to play around with words that capture the attention ofpossiblebuyers and march on the merits of products and services to the consumer. They combine the various aspects of textual components to make sure that when the advert is finally out, everything flows well, and the intendedmessageis clear to all.Coming up with an effective