Marketing Management - Today's business environment Essay

Marketing Management - Today's business environment - Essay Example This is so because success is based on an organisation's ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Within the context of today's global competition, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). These researchers went further to argue that, this strategy has become quite common in many businesses including the retail clothing chain stores. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien:1). This paper argues for the importation of a new technological home entertainment product Nintendo into the Australian market. The paper seeks to asses the product, the market positioning and competitor's analysis of the new products. According to Johnson et al (2007), the SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture or in other situation of an organization or individual requiring a decision (Johnson et al 2007). Market analysis of competitors, suppliers, customers and potential opportunities has long been a competitive preparation of the staple firm (Johnson & Scholes 2007). Strengths High Growth Industry Few direct competitors Beautiful location Stores will be located on short drive from populated areas Distribution channels and resources already in place with hotel A must have household products My personal background in home entertainment and household name of the distributive channels in Australia Wise environmental practices and community citizenship Sustainable supply 5% of the products profit will be used to support community organization Self directed teams self responsibilities Haven entertainment for families Unique service and product offerings Weaknesses Seasonal Fluctuations Refurbishment costs Insurance Safety concerns Others competitors such as Sony and Microsoft improving on their product chain everyday. Opportunities Expansion within grounds Franchise possibilities Strategic alliances Technology Extensive customer base It is a must have household entertainment product that has made a name in Europe and the United States Threats Criticism Poor public relations development Rising interest rates on